“Social Media MiXology is your perfect blend of Social Media and Business Success. This column is designed to delve into the continuing evolution of Social Media platforms and how you can inject these networks into the flow of your business to increase traffic, presence, and, of course, fun and buzz! Social Media MiXology appears on the LinXone Solutions Web Presence Blueprint Blog“
The run of the Denver Broncos and famous-for-various-reasons quarterback Tim Tebow came to a vicious end Saturday night at the hands of the New England Patriots. The Denver defense, often overlooked for keeping the Broncos in several games during their regular season winning streak and giving Tebow the opportunity to work his last-minute “magic,” was surgically dissected by Tom Brady and New England’s 32nd-ranked defense made Tebow look like an unskilled boy amongst men.
Before we go further, allow me to point out: I don’t like Tim Tebow. Never have. Never will. Anyone who follows Cercone’s Commentary knows that.
But why do I not like him? Because he’s just not good at his position, yet we are being force-fed that he is on every media outlet known to man. I think I’m pre-dispositioned to not like anything overhyped by media frenzy. I’ve followed wrestling my entire life, but never liked Hulk Hogan growing up, unlike the vast majority of fans.
By the way, I’m fully aware of the irony that I’m adding to the Tebow talk with this post. Thanks for noticing, though.
My personal feelings for Tebow aside, his two-game stint in the NFL Playoffs this year proved something. Not from a football perspective, because that’s another nut altogether.
He proved that, regardless of where people are or what else they’re doing, Social Media is part of their life.
Case and point, Tebow shattered a previous record for tweets generated by a sports moment on Twitter…to the tune of 9,420 tweets per second! That’s A LOT of people talking…and that doesn’t include any of the other Social Media networks that blew up when Tebow shocked the Steelers with his heroic 80-yard TD pass on the first play of overtime in the AFC Wild Card Round.
The takeaway from this is simple: Social Media has become as much a part of our lives as eating and breathing. Whether it’s for business purposes, entertainment, news, information-gathering, sharing, conversing, or expressing viewpoints on current events, what we’ve come to know as Social Media has woven itself into the fabric of our lives. Like cotton…but with hashtags.
Despite how you feel about Tebow, he became America’s must-see feature story this year, and Social Media provided the platform for it to be embellished. It gave millions the opportunity to voice their opinions, good or bad.
When you project that fact to a business landscape, you start to get an idea of how important your presence on Social Media truly is. Laying low means you’re letting valuable opportunities to learn, develop relationships, and grow your business slide through the cracks.
If you learn one thing from Tim Tebow, it’s this: do something remarkable to captivate your audience and get them talking about you.
Just don’t learn his throwing mechanics. Those “spirals” are ugly.
Were you part of the Tebow Twitter craze after their win against the Steelers?! Tell us what your Tebow Tweet was in the comments section below!
