In the libations and service industry, the importance of a strong voice and captivating presence is equally as important as the food and beverage you place in front of your customer. Why? Because, just like your favorite end-of-the-week cocktail, competition is stiff! You have a small window of opportunity to capture the heart, mind, soul, and hard-earned cash of your customer. If you misfire, they’ll take their business down the street. It’s that simple.
Let’s face facts: there’s only 24 hours in a day. And when you opened your bar, restaurant, brewery, distillery, or any other business venture, the rigors of your daily to-accomplish list more than likely didn’t include creating a consistent, badass online presence that engages customers and, ultimately, brings them through your doors. It more than likely didn’t include building an online army of loyal brand advocates to sing your praises from the ground up. It more than likely didn’t include developing a writing style. Or developing a consistent social media strategy. Or nurturing an audience and constantly staying tapped into their psyches to improve upon existing business practices.
That’s where I come in. I:
- Create content that entertains, informs, educations, promotes, and connects you to the masses
- Actively build your brand through innovative marketing initiatives
- Manage your social media to ensure your voice is projected appropriately where people are spending most of their time online
- Enhance your business’ visibility
- Promote news, events, and happenings unfolding within your business
- Help bring the story of your business to life
- Work with you to create the best possible experiences for your customers
You, in turn, reap all the benefits. Stronger brand presence. More effective communication. More revenue for your business. Peace of mind.
Pretty fair trade.
Competition in the service game is unique in that there’s a ton of it, yet there’s enough room for everyone to succeed. IF you do it right. There are countless ways to ensure your brand gains loyalists every step of the way and just as many ways, if not more, to turn them against you if you’re not careful. If you don’t focus on attention to detail, people will begin to question your processes. If you don’t actively engage with your customer base, they will gravitate to a business that does.
You absolutely have to establish a connection with them. Why? Because in today’s business world, people support people. This means you must connect with your audience on a human level.
And that…isn’t always easy.
Communication is key. Listening to your customer’s feedback is vital and, best of all, costs you nothing. In order to set yourself up for success in this area, creating a visible, approachable online presence is paramount to your business standing out. We live on the Internet today. And whether it be Facebook, Twitter, Instagram, Untappd, blogs, or review sites, the people who can hoist your efforts to the absolute pinnacle of exposure are waiting to do just that.
You will inevitably face all these challenges and more in the business world today. But thankfully, you’ve pointed your bat-signal to the sky, I saw it, and I’m here to save the world from evil-doers…
Or just partner with you to ensure your business is set up for success. That’s probably safer…and more in my wheelhouse.
My mission is to work in lockstep with you, enhance your reputation, and take your business to the next level. I don’t create generic, cookie-cutter content because we don’t live in a one-size-fits-most world anymore. Instead, I get to know your business and determine the best approach to developing creative initiatives that captures your voice, engages your followers, and positions you for maximum exposure and optimum results.
You’ve got yourself a business where genuine experiences flow daily and, for that, I’m already your biggest fan. Let me capture that admiration in a way that helps the rest of the world love you, too.
How Can I Be of Service?
I am committed to driving brands forward. I offer a focused set of initiatives designed to boost your presence, enhance your visibility, and add a much-needed layer to your brand, allowing you to flourish through consistent effort and constant adaptation to market demands. These initiatives are personalized to your specifications, delivering desired results based on your expectations and carried out by a true business partner dedicated to your success.
Comprehensive Social Media Management
On today’s Internet, if you’re not active on social media, you’ll get lost in the shuffle. Period. Determining the right social media strategy for your business is critical in connecting with your audience and plotting the right direction is not something you should attempt to do without a professional. Social Media Marketing continues to change and evolve and our partnership gives you access to someone with a decade’s worth of experience learning and growing within these platforms.
My Social Media Management initiative alleviates your burden of having to manage social media campaigns and, instead, puts the responsibility in my hands. My effective game plan will nurture and engage your audience through Facebook, Twitter, Instagram, and other social media platforms to create strong connections to your brand and will also integrate with my established networks to give your message added reach and visibility.
Breaking Brews Advertising Opportunities
Breaking Brews reaches thousands of libations enthusiasts each month through event promotions, business profiles, product knowledge, libations education, digital media, and commentaries through our established adult beverage blog. This platform provides an opportunity to showcase your business and promote your events next to content that thirsty enthusiasts are looking for every day.
Your ads are designed in-house and featured in publications from Breaking Brews, as well as Breaking Brews social media platforms, throughout each month at an affordable rate. Ad spots will be placed in one of three places throughout each feature with no more than two different ads appearing in each feature. Get the full scoop here
Content Creation strategies apply to all facets of communication coming from your brand, including social media campaigns, blog posts, features, press releases, and website content. No matter which outlet features your content, it must effectively capture your voice and forge a connection with current and potential customers. This establishes trust, builds loyalty, provides desired information, and makes you a viable option when customers choose to part with their hard-earned money.
Whether you’re looking for full-length features, website content, or a promotional piece for an upcoming event, I’ve got your back. Determining a content strategy that’s right for your business will transform your business into a resource that consumers turn to time and time again. Let’s work together to determine that strategy and execute it today.
I invite you to view my writing portfolio and get a true feel of the content I can produce once I get to know your business.
Looking for a way to promote your business, events, product releases, or brand happenings? Make it happen on Breaking Brews. Breaking Brews reaches thousands of visitors each month and serves as an active platform with daily content releases that can put your information in front of the right people. Your ads will also run on content releases from JasonCercone.com and all my social media platforms as well.
To learn more about these services, click here.
Brand/Event Marketing & Promotion
Events, regardless of size, are at the foundation of our city’s libations landscape. They unite hundreds of people with the sole purpose of showcasing the collective efforts of every organization involved while delivering a memorable experience to all those in attendance. To ensure these events are properly executed, proper marketing before, during, and after must exist, combined with effective event planning initiatives to ensure all details of the event are presentable to the crowd, thus creating successful gains and the means to repeat the event in the future.
My goal is to deliver exceptional service, marketing, and planning throughout the planning stages of your event through its conclusion, as well as subsequent wrap-up/summary marketing to illustrate full transparency. These services include:
- Event promotion via the Drink Pittsburgh Mobile App, social media, blog posts, press releases, graphics, podcasts, video, and more
- Contribution to event planning strategies and initiatives as needed
- Full consultative assistance for proper execution of events
- Social media campaigns designed to stimulate ticket sales and raise event awareness
- Full ticket sales management via my ticketing partner Universe
Sales & Brand Management
Let’s Do More
Other aspects that make our partnership valuable to you and your business:
- Consulting – let’s work together to plot a course regarding marketing, overall business concepts, beer tap management, and customer experience enhancement
- Promotional Graphics and Image Creation
- Video and Podcast Marketing
- Logo/Branding Creation
By implementing innovative, cutting-edge campaigns and strategies utilizing the aforementioned vehicles, the overall presence of your brand within this competitive market will excel. These solutions are designed to promote your efforts to an engaged, targeted, constantly growing audience in a day and age where digital connection and strong brand advocacy is critical to your relevancy. Let’s work together to give you the sharpest look possible.
I look forward to joining forces with you and playing a role in the enhancement of your vision.
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