DID YOU ALSO KNOW: 104 MILLION Americans over the age of 12 listen to podcasts every month and it’s been predicted that number will pass 120 million in 2021?
It doesn’t take a rocket surgeon or brain scientist to conclude that podcasting is one of the most dynamic, impactful, fastest-growing content mediums on the planet today.
But what does this mean for you and your brand? It means the ultimate opportunity to spread your message, build your authority, connect with the right customers, and establish power in your personal brand is staring you right in the eyes!
Now…does this mean you need to drop everything and start your own podcast? Absolutely not! While this could be a strong content initiative for your brand and something you may want to consider, there’s another way to make podcasting the driving force behind the growth and evolution of your brand.
How can you tap into the podcasting space in a powerful, dynamic way with little to no experience?
How can you put this rapidly-growing medium to work for you, even if you have no editing or production skills?
What if you could position yourself as the quintessential thought leader in your industry or niche while growing your audience exponentially and reaching eager, targeted consumers ready to get more from you and your brand?
All of this is possible when you appear as a guest on established podcasts.
Welcome to GuestSpotter, a comprehensive podcast communications platform, powered by Cercone Consulting, built to help you maximize the critical aspects of podcasting from A to Z. Our partnership will:
- Get you featured as a guest on podcasts that will help you enhance your brand visibility
- Clearly define your message, craft your brand story, and share it with the masses
- Grow your target audience exponentially
- Help you maximize each guest appearance you make
- Take the responsibility of finding podcasts, booking, and scheduling out of your hands
- Position you as the go-to thought leader in your space
- Deliver a well-rounded, intricate understanding of the power of podcasting
- Establish you and your brand as a powerhouse in your industry or niche!
The mission behind GuestSpotter is to connect you with the right podcasts so your message is received and action is taken by those who hear it. At the same time, GuestSpotter is designed to help podcast hosts, producers, and creators find quality, knowledgeable guests (hey, that’s you!) to enhance their content stream for their audience.
But that’s just the beginning. Where other booking agencies simply get you booked, I elevate your experience by covering all the bases. This means each time you make a guest appearance on a podcast, you get results. The beauty is in the details, and that’s where I direct my focus.
With the podcast space consistently attracting new listeners and fresh, dynamic content being uploaded every hour, there is no better time to strike this iron and position yourself as a featured guest on the podcasts your key demographic are consuming. Whether you’re an entrepreneur, author, professor, athlete, thought leader, influencer, artist, actor, or professional looking to give your brand growth a shot of adrenaline, the GuestSpotter initiative is here to help you make it happen efficiently, effectively, and confidently!
Why is building your personal brand so important?
Because in today’s world, it’s not just about products and services. People buy from people they trust. Period.
In order to establish trust, you have to forge a deep connection with every individual you touch. And there’s no better vehicle for reaching thousands of ideal brand advocates than by positioning yourself as the #1 authority in your space on a podcast directed at a captive audience!
Building your interview skill set and turning your microphone into a lethal weapon capable of delivering superior brand growth will lead to new opportunities for you and your brand, including new relationships, increased sales, a larger network, and warm leads funneling into your business on a more consistent basis. This will lead to personal brand growth as well as large steps forward for your products, services, and company as a whole.
The GuestSpotter Experience
The number of advantages that come into play by getting featured on podcasts is monumental. As you’ve already discovered on this page, establishing authority, building trust, generating warm leads, and building brand advocates lead the list. But, believe it or not – that’s just the tip of the iceberg!
Knocking a featured guest spot out of the park is one of most effective forms of advertising at your disposal. YOU control your story, YOU share details that are most important to your brand, and YOU drive traffic to your website, products, and services with strong calls to action!
Podcasts offer a passive listening experience. This means listeners can consume content at the gym, on a walk, at work, in the car, on the bus…in other words, wherever they are! And, the best news is…nearly 80% of listeners who start a podcast listen all the way to the end. That’s you…in their ear…for an extended block of time. No other medium offers that type of connection.
Another advantage of podcasting is longevity. If a podcast’s content is evergreen (meaning it will deliver value long after it’s published), a listener could stumble upon your interview five years from the day it goes live and be intrigued enough to connect with your brand. That type of long-term productivity means your one podcast interview could literally bring you results for a lifetime.
So how do we put all this power in play for you?
As I mentioned above, I believe in an A to Z, top to bottom approach that gets you the best return on your investment and helps you maximize every guest speaking appearance you make. Here’s how it happens:
We get to know each other with an in-depth introductory conversation
We assemble a list of podcasts that will serve your mission best
I build you a media kit
Outreach to podcasts to get you scheduled as a guest begins
We work together to hone your interview skills
We establish a strong organizational and communication strategy
We prep for upcoming interviews as they draw closer
Once your interview concludes, we perform “post-game analysis”
We provide feedback to the podcast hosts and producers and get ready for interview to go live
What Happens Now?
The next step is up to you.
Are you ready to unleash the strength of your brand message on podcasts across the globe?
Do you want to be recognized as an expert and thought leader in your industry?
Are you set to go on a guest speaking tour that will transform the shape of your brand?!
If you answered YES to any or all of these questions, it’s time to get to work.
To get things in motion, take a few minutes to complete the brief questionnaire below. This will assist us as we begin to develop your plan of attack.
Why is podcasting so popular?
There are a lot of positives to podcasts, such as the plethora of dynamic content available and well-known personalities starting their own shows. But the biggest reason the medium has experienced such a spike in popularity over the past few years is the consumable experience podcasting delivers. As a listener, podcasts are passive. This means you don’t need to have 100% of your attention focused on a show to absorb its message, as compared to a video or a blog post. People can listen to podcasts in pretty much any environment while doing a number of activities and still get value from their chosen content.
Why are brands just now beginning to leverage the power of podcasting?
Podcasts, like any other revolutionary medium that came before them (websites, blogs, social media) needed time to gain mainstream velocity. Today, that velocity is in high gear. Remember when businesses thought the Internet was a fad and didn’t think having a website was important? Or when brands had no idea how powerful social media could be for their message? When everyone shifted their thinking, the brands who didn’t “get it” had no choice but to shift as well…or get lost in the mix. Podcasting is the new big thing that’s changing how people consume information, and leveraging it now will put you ahead of the curve when everyone else follows suit.