It doesn’t take a rocket surgeon or brain scientist to conclude that podcasting is the most dynamic, impactful, fastest-growing content medium on the planet today.
People are consuming podcasts now more than ever, and the number of consumers leaning on podcasts for information, education, entertainment, and solutions to their problems continues to grow by the day.
Consider these numbers:
But what does this mean for you and your brand?
It means the ultimate opportunity to grow your presence, tell your story, build your authority, expand your network, and establish power in your personal brand is staring you right in the eyes, that’s what!
Now…does this mean you need to drop everything and start your own podcast? Absolutely not! There’s another way to make podcasting the driving force behind the growth and evolution of your brand.
How can you tap into the podcasting space in a powerful, dynamic way with little to no experience?
How can you put this rapidly-growing medium to work for you, even if you have no editing or production skills?
How can you position yourself as the quintessential thought leader in your industry or niche while growing your presence and visibility exponentially?
All of this is possible when you appear as a value-driven guest on podcasts where your target audience is listening!
Guest Accelerator is a comprehensive, hands-on coaching, training, mentoring, and communications platform built to help you leverage the power of the podcast medium to establish authority, increase visibility, and accelerate growth and results within your brand. Through Guest Accelerator, we will work together to:
🎯 Take your brand to new levels using the podcast medium as a catalyst
🎯 Establish authority and thought leadership in your space
🎯 Clearly define your mission and message and transform you into a lethal, optimized, value-driven podcast guest
🎯 Help you get booked as a featured guest on the right podcasts – podcasts that will enhance your presence and reputation and serve you long-term
🎯 Build your network and personal brand through authentic storytelling
🎯 Enhance your search engine authority and visibility
My Mission with Guest Accelerator
To provide you with ALL of the tools needed to leverage the brand-building power of the podcast medium so you can establish authority, increase visibility, and accelerate growth and results.
I focus on training, mentoring, coaching and support so you can acquire and execute the skills needed to truly stand out as a mic-dropping podcast guest. The more optimized you become, the more you’ll make authentic, genuine connections with audiences comprised of your ideal clients and customers, thus taking your brand to levels of success you never imagined.
It’s not just about getting booked on podcasts. It’s about getting booked on the RIGHT podcasts. The more guest appearances you make on podcasts that align with your mission, message, and objectives, the more opportunities you have to position yourself as a valuable resource and thought leader in your space.
In addition it’s not just about podcast bookings and guest appearances either. This is brand strategy. This is strong PR. This approach tells people learn who you are, what you do, and how you can best serve them. And the confidence you gain in your voice will play a major role in numerous areas of your life, both professionally and personally.
Why is building your personal brand so important?
Your personal brand is yours and can’t be taken away. In a world immensely defined by rapid change, the brand you build around yourself is one that will stay constant and serve you through even the darkest of experiences.
People buy from people and brands they know, like, and trust…
In order to establish this important foundation, you need to forge a deep connection with every individual you touch. And there’s no better way to reach audiences comprised of loyal, ideal brand advocates than by positioning yourself as the #1 authority in your space on a podcast directed at a captivated, targeted audience!
This masterclass was built to showcase how many guests are dropping the ball, as well as how you can avoid these common mistakes and do things right.
In this masterclass, you’ll learn:
Costly mistakes and oversights too many people are making as podcast guests
How you can move beyond these mistakes and truly stand out as a highly-reputable resource and authority in your niche
Why being an impactful, value-driven podcast guest will transform you into a more confident communicator…on podcasts and beyond
The one thing you absolutely need to invest in before you book your first interview
A simple, easy-to-implement tactic that will grow your audience that so many podcast guests drop the ball on
And a whole lot more!
How Does Guest Accelerator Work?
I believe in a thorough, hands-on approach that allows you to gain the necessary skills and strategies to build your brand as a value-driven podcast guest and experience increased ROI from your time spent in the podcast space.
Guest Accelerator works as follows:
- My Comprehensive Podcast Guest Training Program is where it all begins. In order to ensure you maximize your time, effectively make an impact on your interviews, and achieve results with your podcast guesting initiatives, you need to be 100% optimized. You need to set realistic goals and expectations. You need to craft your brand story and know how to tell it with power and confidence. Working together, we will check off all those boxes + many more and ensure you’re at a level of peak performance before your guest appearances begin!
- As your podcast guesting campaigns get underway, as well as grow and evolve over time, I offer 1:1 coaching, training, and brand strategy plans to discuss your progress, work on vocal quirks, or simply debrief your experience in the space. THAT’S what I’m here for. I don’t believe in just selling you a training program, then sending you on your way. I firmly believe in community and ongoing communication in a group or 1:1 setting and that’s what you’ll experience as a valued member of Guest Accelerator!
What Will You Learn In My Podcast Guest Training?
Taking action on any endeavor in life feels better when it’s done from a place of confidence and optimization.
My podcast guest training will teach you the fundamental tools, strategies, and knowledge necessary to elevate your brand with confidence as a podcast guest.
In this training, you’ll learn:
💥 Why building your brand as a podcast guest is so powerful
💥 How to set realistic goals and expectations for your guest marketing efforts
💥 Why the guest spot is so vital to a podcast’s success
💥 The art of conversation and why it’s so important to podcast content
💥 How to establish authority in your niche as a value-driven guest
💥 How to find podcasts that fit your brand and align with your mission, message, and brand objectives
💥 Why most guest presentations (pitches) SUCK and how to make yours overflow with value
💥 How to market your guest appearance and monetize your interview BEFORE it goes live
💥….and much, much more!
💥 Unlimited access to support
💥 Practice interviews to help elevate confidence and pinpoint areas for improvement
💥 Support finding podcast guesting opportunities that will serve you and your brand
So…What Happens Now?
The next step is up to you.
Are you ready to:
💡 Accelerate your brand and become a value-driven, mic-dropping podcast guest?
💡 Unleash the strength of your brand message on podcasts across the globe?!
💡 Be recognized as an expert and thought leader in your industry?
💡 Go on a guest speaking tour that will transform the shape of your brand?!
💡 Become a fully optimized podcast guest?!!
If you answered YES to any or all of these questions, it’s time to get to work. Schedule a consultation today to take the next step!
What is Podcast Guest Optimization?
Podcast Guest Optimization is the process by which you become fully prepared to be a high-quality, value driven podcast guest who proceeds with a plan of action, a method to gain results, and proper expectations on what the medium can deliver.
Why is podcasting so popular?
There are a lot of positives to podcasts, such as the plethora of dynamic content available and well-known personalities starting their own shows. But the biggest reason the medium has experienced such a spike in popularity over the past few years is the consumable experience podcasting delivers. As a listener, podcasts are passive. This means you don’t need to have 100% of your attention focused on a show to absorb its message, as compared to a video or a blog post. People can listen to podcasts in pretty much any environment while doing a number of activities and still get value from their chosen content.
Why are brands just now beginning to leverage the power of podcasting?
Podcasts, like any other revolutionary medium that came before them (websites, blogs, social media) needed time to gain mainstream velocity. Today, that velocity is in high gear. Remember when businesses thought the Internet was a fad and didn’t think having a website was important? Or when brands had no idea how powerful social media could be for communicating with current and potential customers? When everyone shifted their thinking, the brands who didn’t “get it” had no choice but to shift as well…or get lost in the mix. Podcasting is the new big thing that’s changing how people consume information, and leveraging it now will put you ahead of the curve when everyone else follows suit.
How can podcast guest marketing help me build my personal brand?
Podcast creators are constantly on the hunt for quality, knowledgeable, value-driven guests to collaborate with. Any podcast that is built around a guest format (and the majority of them are) needs a great guest on the other mic to make an impact on the audience. And each time you make a guest appearance on a podcast that’s relevant to your niche and fully aligned with your mission and message, you’re presented with an opportunity to tell your story, enhance your reputation, and emphasize the power of your personal brand. With so many people engaged with podcasts and that audience continuing to grow, this is the premier platform for building your personal brand!