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Guest Accelerator

DID YOU KNOW: As of April 2021, there were over 2.5 MILLION podcasts – not all of them actively producing new content, but available for your consumption?

DID YOU ALSO KNOW: 104 MILLION Americans over the age of 12 listen to podcasts every month and it’s been predicted that number will pass 120 million in 2021?

It doesn’t take a rocket surgeon or brain scientist to conclude that podcasting is one of the most dynamic, impactful, fastest-growing content mediums on the planet today.

But what does this mean for you and your brand? It means the ultimate opportunity to grow your presence, tell your story, build your authority, build your network, and establish power in your personal brand is staring you right in the eyes!

Now…does this mean you need to drop everything and start your own podcast? Absolutely not! While this could be a strong content initiative for your brand and something you may want to consider, there’s another way to make podcasting the driving force behind the growth and evolution of your brand.

How can you tap into the podcasting space in a powerful, dynamic way with little to no experience?

How can you put this rapidly-growing medium to work for you, even if you have no editing or production skills?

What if you could position yourself as the quintessential thought leader in your industry or niche while growing your audience AND your overall presence and visibility exponentially?!

All of this is possible when you appear as a guest on established podcasts.

Welcome to GuestAccelerator (fka GuestSpotter), a comprehensive guest optimization and guest booking platform built to help you maximize the critical aspects of podcasting from A to Z. Our partnership will:

  • Clearly define your mission and message and transform you into a lethal, optimized podcast guest
  • Get you featured as a guest on the right podcasts that will help you enhance your presence and visibility
  • Enhance your presence and bring your story to the masses
  • Grow your target audience and network exponentially
  • Help you maximize each guest appearance you make
  • Take the responsibility of finding podcasts, booking, and scheduling out of your hands
  • Position you as the go-to thought leader in your space
  • Deliver a well-rounded, intricate understanding of the power of podcasting
  • Establish you and your brand as a powerhouse in your industry or niche

The mission behind GuestAccelerator is to connect you with the right podcasts so your message is received and action is taken by those who hear it. At the same time, GuestAccelerator is designed to help podcast hosts, producers, and creators find quality, knowledgeable guests (hey, that’s you!) to enhance their content stream for their audience.

But that’s just the beginning. Where other booking agencies simply get you booked, I elevate your experience by checking all the boxes. This means each time you make a guest appearance on a podcast, you enhance your presence in a meaningful, impactful way. The beauty is in the details, and that’s where I direct my focus.

With the podcast space consistently attracting new listeners and fresh, dynamic content being uploaded every hour, there is no better time to strike this iron and position yourself as a featured guest on the podcasts your key demographic are consuming. Whether you’re an entrepreneur, author, professor, athlete, thought leader, influencer, artist, coach, actor, or professional looking to give your brand growth a shot of adrenaline, the GuestAccelerator initiative is here to help you make it happen efficiently, effectively, and confidently!

Why is building your personal brand so important?

Because in today’s world, it’s not just about products and services. People buy from people they know, like, and trust. Period.

In order to establish this important foundation, you have to forge a deep connection with every individual you touch. And there’s no better vehicle for reaching audiences comprised of loyal, ideal brand advocates than by positioning yourself as the #1 authority in your space on a podcast directed at a captive audience!

Building your interview skill set and turning your microphone into a lethal weapon capable of delivering superior brand growth will lead to new opportunities for you and your brand, including new relationships, increased sales, a larger network, and the ability to grow your presence exponentially with each guest appearance you make. This will lead to personal brand growth as well as large steps forward for your products, services, and company as a whole.

“You just need one person to listen, get your message, and pass it on to someone else. And you’ve doubled your audience.”

                                                                       – Robert Gerrish, Founder of Flying Solo

The GuestAccelerator Experience

The number of advantages that come into play by getting featured on podcasts is monumental. As you’ve already discovered on this page, growing your presence, establishing authority, building trust, expanding your network, and creating brand advocates lead the list. But, believe it or not – that’s just the tip of the iceberg!

Knocking a featured guest spot out of the park is one of most effective forms of advertising at your disposal. YOU control your story, YOU share details that are most important to your brand, and YOU drive traffic to your website, products, and services with strong calls to action!

Podcasts offer a passive listening experience. This means listeners can consume content at the gym, on a walk, at work, in the car, on the bus…in other words, wherever they are! And, the best news is…nearly 80% of listeners who start a podcast listen all the way to the end. That’s you…in their ear…for an extended block of time. No other medium offers that type of connection.

Another advantage of growing your podcast guest presence is longevity. If a podcast’s content is evergreen (meaning it will deliver value long after it’s published), a listener could stumble upon your interview weeks, months, even years from the day it goes live and be intrigued enough to connect with you. That type of long-term productivity means your one podcast interview could literally bring you results for a lifetime.

It all starts with optimization. In order to maximize your time spent as a guest on podcast interviews, it’s important to attack with a strategic plan, set realistic expectations, define your purpose as a featured podcast guest, and put focus on improving your interview skills from one interview to the next, and maximizing the value each of those interviews presents.

So how do we put all this power in play for you?

As I mentioned above, I believe in an A to Z, top to bottom approach that gets you the best return on your investment and helps you maximize every guest speaking appearance you make. Here’s how it happens:

  1. Podcast Guest Optimization Initiatives: Set goals and expectations, cover full scope of GuestAccelerator, overview of podcasting platform and how to maximize it, create media kit, establish organizational and communication guidelines, evaluate and hone interview skills, continuous coaching and mentoring throughout program
  2. Search & Evaluate Podcasts That Fit Your Mission
  3. Outreach & Communication with Hosts and Producers
  4. Interview Scheduling
  5. Interview Preparation
  6. Interview Execution & Completion
  7. Post-Interview Analysis
  8. Post-Interview Feedback & Communication with Hosts and Producers
  9. Post Interview Release Evaluation
  10. Repeat!

What Happens Now?

The next step is up to you.

Are you ready to unleash the strength of your brand message on podcasts across the globe?

Do you want to be recognized as an expert and thought leader in your industry?

Are you set to go on a guest speaking tour that will transform the shape of your brand?!

Are you ready to become a fully optimized podcast guest?!!

If you answered YES to any or all of these questions, it’s time to get to work.

To get things in motion, click here to set up a consultation so we can discuss your goals and expectations.

FAQs

Why is podcasting so popular?
There are a lot of positives to podcasts, such as the plethora of dynamic content available and well-known personalities starting their own shows. But the biggest reason the medium has experienced such a spike in popularity over the past few years is the consumable experience podcasting delivers. As a listener, podcasts are passive. This means you don’t need to have 100% of your attention focused on a show to absorb its message, as compared to a video or a blog post. People can listen to podcasts in pretty much any environment while doing a number of activities and still get value from their chosen content.

Why are brands just now beginning to leverage the power of podcasting?
Podcasts, like any other revolutionary medium that came before them (websites, blogs, social media) needed time to gain mainstream velocity. Today, that velocity is in high gear. Remember when businesses thought the Internet was a fad and didn’t think having a website was important? Or when brands had no idea how powerful social media could be for communicating with current and potential customers? When everyone shifted their thinking, the brands who didn’t “get it” had no choice but to shift as well…or get lost in the mix. Podcasting is the new big thing that’s changing how people consume information, and leveraging it now will put you ahead of the curve when everyone else follows suit.

Ready to do this? Click Here to schedule a consultation and let’s start enhancing your presence as a fully optimized podcast rockstar!