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Cercone Consulting

I specialize in enhancing brands through podcast communications, consulting, marketing, and production. If you're looking to leverage podcasting for growth and results, we need to talk.

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GuestSpeakr

Appearing as a featured guest on podcasts is one of the most powerful ways to advertise your brand, amplify your message, establish trust, and position yourself as a thought leader.

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Pod Theory

Pod Theory is a daily podcast that delivers tips, strategy, and commentary focused on the art and business of podcasting. Subscribe today for your daily dose of podcast wisdom.

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Having a guest on your podcast is a big deal. Of course, their presence is helping you create kick-ass content that will be consumed by your audience. But there are many more layers to the guest dynamic. A guest may be experiencing you and your brand for the first time […]

Best Practices For Strong Guest Communication

Getting behind in podcast production is the last place you want to be. When this happens, your content suffers. If you are committed to keeping your schedule, you’ll rush to get something put together and the quality of that production may suffer. Or, you may end up delaying the release […]

How to Avoid Falling Behind In Podcast Production

This Week On Pod Theory, it’s the final five episodes before “spring break.” In these five episodes, I’m sharing some negatives of podcasting that you’ll want to know, how you can use your podcast to raise brand awareness, the #1 thing you need to consider when starting a podcast, some […]

This Week On Pod Theory | Episodes 111-115

This Week On Pod Theory, it’s Episodes 106 thru 110! On these five episodes, I’m covering whether you’re building your podcast like a business or not, a podcasting lesson I discovered while reading ‘Think and Grow Rich,’ what is your credibility catalyst, some simple ways to add value to your […]

This Week On Pod Theory | Episodes 106-110

This Week On Pod Theory, I’ve got five action-packed episodes lined up for you! I’ll be covering how to make the most out of appearing as a guest on other podcasts, how to generate sales with your podcast, a very simple hack that will help you appreciate your audience size […]

This Week On Pod Theory | Episodes 101-105

A brand podcast is a very strong way to amplify your brand message, reach your audience in a dynamic, innovative way, establish authority within your niche, and bring more warm leads into your business. A podcast is no different than any other content strategy you’ve used up to this point […]

What Content Should Your Brand Podcast Feature?

This Week On Pod Theory, we hit 100 episodes! Topics on the table this week include how to grow your podcast without investing a ton of money on advertisements, the type of content you should feature on your brand podcast and what you should leave out, some easy ways to […]

This Week On Pod Theory | Episode 96-100

On the surface, solo podcasting can seem a bit intimidating. Yes, it’s just you and your microphone building your episode, but there are a couple dynamics that come into play that can throw you off. For one, there’s the thought that you’re talking to yourself. This is absolutely not the […]

5 Tips For Effective Solo Podcasting

This Week On Pod Theory, I’ll be sharing some strategies on how to deal with the podcast haters and critics, some ways to keep your podcast engaging as you continue to bring new content to life, some predictions and commentary on what podcasting will look like a year from now, […]

This Week On Pod Theory | Episode 91-95

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