What I Do
My entrepreneurial career began at the ripe age of 13 years old when I started selling sports cards to friends at school and at local collectors shows.
Since that endeavor, my professional journey has been filled with obstacles, pivots, and challenges beautifully intertwined with victories, growth, and evolution.
And I wouldn’t want it any other way.
Over the past 2+ decades, I’ve had the privilege of partnering and collaborating with purpose-driven companies and like-minded professionals who share my passions and beliefs.
I’ve built my professional and personal brands on the back of demonstrated work ethic and world-class communication skills. My experience in podcasting, communications, networking, building relationships, customer service, sales, operations management, project management, and brand strategy has allowed me to help results-driven organizations and professionals amplify their presence and achieve desired results in numerous industries.
Today, I’m dedicated to showing business owners how to effectively utilize podcasting and digital media content for their business, strategically and confidently. That looks different for everyone because no two businesses operate the same.
Leveraging digital media for your business can be complex…especially when you try to do it blindly.
For example, someone might tell you “You should start a podcast!” But what does that actually mean for you and your business?
👉 How do you start?
👉 How do you leverage the content?
👉 What podcast format best fits your needs?
👉 How do you create content that fuels growth inside your business?
👉 Do you have time to do it effectively?
Or maybe a podcast isn’t the right move for your business at all. Perhaps you’d benefit more from:
🚀 Podcast-style content that emphasizes your expertise and authority
🚀 A video-only approach that leans into YouTube, Instagram, and short-form clips
🚀 More written content that lends to blogs, website, email, newsletter copy, or a book
🚀 Being a guest on established podcasts to showcase your knowledge and build your network
The bottom line is this: Building an effective media content strategy for your business has a lot of moving parts. This is where strategy comes into play.
That’s why I emphasize Strategy First – identifying critical gaps in your current operations, then working with you directly to build a thorough strategy and game plan that fills said gaps when executed with purpose and clarity.
💥 If your message is dialed in to your target customer and gives them reasons to know, like, trust, and buy from you, you win
💥 If your content generates qualified leads warmed up to your offers, you win
💥 If your efforts generate high-level networking opportunities that help you grow and scale, you win
If you’re into brevity, I bring confidence and clarity to your digital media efforts so you can achieve the most important goals you’ve established for business growth.
That could mean establishing authority in your industry, generating better leads, strengthening your professional network, increasing revenue, or experiencing better ROI for your efforts.
As I said a few moments ago, no two businesses are the same.
What are your most important goals and how can an effective digital media strategy help you accomplish them?
A Little More About Me
Officially, my first foray into digital media started with blogging and social media in the early-2000’s. But things really started to take shape once I discovered podcasting.
When I started podcasting in 2015 (almost by accident), it reignited the passion for audio I felt while hosting my own radio show in college and I knew shortly after my first recording session that this was the medium I wanted to embrace.
The rest is history.
Since pressing the record button for the first time, I’ve dove deep into numerous aspects of podcasting – hosting my own shows, collaborating with other creators as a guest, helping brands launch their own podcasts and get booked as guests on established shows, and managing podcast projects from idea to publication and beyond.
And over the last 12 years, I’ve dove deep into how podcasts and podcast-style content can amplify a brand’s message, establish trust and rapport with targeted customers, generate high-quality leads, and play a key role in strengthening professional networks. The definition of podcasting itself has evolved and its role in creating strong, effective media assets can no longer be ignored.
I am the Founder of Bombtrack Media, a business media strategy and consulting firm launched in 2023. As a results-driven Business Media Consultant, I partner with business owners to develop in-depth digital media strategies and systems designed to generate leads, increase revenue, build lucrative relationships, and strengthen ROI.
Let’s talk. Click here to set up a complimentary Strategy Kickstart Call. You can also contact me directly by phone at 412.965.8428 or email me at jason@bombtrackmedia.com
And if you want further insight into developing an effective podcasting strategy for your business, check out my podcast: Podcasting Strategy Simplified
When I’m not chained to a microphone producing words to live by, you’ll find me enjoying a pour of Angel’s Envy bourbon paired with a Rocky Patel cigar, obsessing over my fantasy football lineups, quoting lines from my favorite movies and TV shows, and doing everything in my power to break 80 on the golf course.
