THE ODYSSEY OF JASON CERCONE
It started at the age of 13 when an entrepreneurial-minded youngster started selling sports cards at local expos and to friends at school. It was at this point in my life that I learned how to set up a small business, turn a profit, then spend said profit on more inventory. Hey, I was 13…c’mon.
I worked at a grocery store through high school and college. Almost eight years worth of florescent lighting and Christmas music from Thanksgiving to New Years (not a complaint, by the way. I actually enjoy Christmas music. Stop judging).
After that, I thought it would be really cool to sell cellular phones right out of college and boy, was I just a bit outside on that pitch.
Then I packed up my game and moved from Bradford to Pittsburgh, PA – where I landed a plum job selling ticket packages to Penguins and Pirates games. Wait. Scratch that. Turns out, the fly-by-night company’s actual definition of “ticket packages to Penguins and Pirates games” was discount coupons at a pizza shop that just changed its name.
That gig was door to door, which, while not exactly being the most ideal sales situation, truly taught me a lot about sales, communication, and starting conversations in a very short period of time.
Then it was on to Enterprise Rent-a-Car for a number of years. Worked my way up the ranks to Branch Manager. Washed cars in a suit (the rumors are all true).
Sold cars for a few months after that. Yeah, no, not my jam.
Went on to work for a company that felt the best way to sell Internet advertising was by continuing to push phone book ads from its other department.
Can’t make this shit up, kids.
Then I ended up managing a hair restoration clinic, responsible for overseeing sales, operations, and everything that went on inside those four walls. I actually really enjoyed that job…until it was taken from me without warning one fateful morning. So there was my lesson in corporate loyalty.
And while ALL of that was going on, I launched an online travel business, a sports website, and a social media marketing company. All of which bombed.
Why am I telling you all this? Because the Internet is filled with a lot of bullshit.
I thought you’d rather read something that was real.
My name is Jason Cercone and I run my own podcast consulting business. I’ve been working with numerous companies of various shapes and sizes since 2015, helping them enhance their visibility and deliver a more complete brand experience designed to keep current customers loyal and attract new ones to the party.
Today, my focus is podcasting…mainly, helping brands create, develop, produce, and grow podcasts designed to enhance their visibility, establish trust and authority, and connect with current and future customers. I’ve been wrapped up in podcasting since I started my business in 2015 and, in addition to helping my clients build their shows, host a daily podcast known as Pod Theory that focuses on podcasting tips, strategy, and commentary.
I listed all my jobs and business attempts above to show you I’m a real, actual human who has screwed the pooch in the past and fallen short of his goals. That happens to us all at some point. But like the man once said, “It’s not how many times you get knocked down. It’s how many times you get up.”
Every single one of those instances was experience for me. Every mistake a lesson. Every shortcoming a building block. Every victory a new weapon in the arsenal.
I’m successful now because I was unsuccessful in the past. It took a lifetime of lessons and hard knocks and mistakes to get to where I am today. I’m forged by failures and have progressed by persevering.
Chances are, the last success story you read started with similar humble beginnings. But the question is: Did they tell you about the three interceptions they threw in the first half, or did they skip straight to the game-winning touchdown pass?
This clever football metaphor exemplifies how so many success stories only talk about the glamorous destination at the end. But for whatever reason, the blood spilled on the journey to get there just isn’t as grabby.
I say FUCK that. Those stories are what build us. What shape us. Those failures are what teach us the right answers.
And if you’re reading this right now, here’s a promise: you and I are going to talk in terms of reality going forward.
My career path hasn’t exactly been a straight line, but that’s because no one’s is. And my definition of success may not be your definition of success because there’s no cookie cutter for that. You define your success by what makes you happy with your choices and your actions.
My goal is to help people succeed. Period. I’ve taken my 20+ years of professional experience and parlayed it into a practice that can help you reach your goals in a more efficient fashion. Maybe landing here is the first step in what will be a great partnership for you and I.
Maybe it won’t.
Either way, remember this: Your past may contain numerous successes. It may also contain failures and missteps. Embrace it all. Your story is unique because it’s yours, and no one can ever take it away from you.
WHAT I DO
In 2014, I launched a blog called Breaking Brews. It started as a craft beer advocacy website and grew exponentially into a sales and marketing platform that allowed me to capitalize on my years of business experience. Through Breaking Brews and the podcast that accompanied it, I was able to reach thousands of professionals and enthusiasts alike, as well as establish partnerships with numerous business owners and managers.
The success of Breaking Brews allowed me pivot and rebrand my enterprise as Cercone Consulting. As I mentioned before, my core focus is podcasting – offering guidance and assistance to companies of all shapes and sizes who seek to enhance their brand story, sales and marketing approaches, and customer experience using a consistent, well-built podcast as the vehicle to make it happen. My podcast, Pod Theory, is dedicated to helping brands create, grow, and market their podcasts with purpose and success.
My mission is clear: to help brands grow efficiently and effectively. I strive to enhance all businesses I partner with through dynamic, innovative strategies and incomparable work ethic. My focus is aimed at all facets of building a better brand experience using the podcasting platform as the catalyst – all efforts combined help communicate a brand’s story, mission, and increase their overall visibility.
WHO’S THIS FOR
How are people responding to your brand? Have you fully unlocked the power of your story and told it to the world? Where do you feel you’re falling short? Where are you succeeding?
If you can’t answer any of these questions with a clear, concise voice, what I have to offer is for you.
My services are for anyone looking to enhance their brand experience and craft a compelling brand story using a podcast as their stage. From hashing out your initial ideas to launching your show and building your audience, I’m here to help you every step of the way.
WHY THIS STANDS OUT
Because what I’m talking about is real.
20+ years of experience gives you quite a bank of knowledge to pull from. Good, bad, ugly – I base my approach and how I advise my partners on what’s happened to me in the past. Some of these situations may not fall inside of your purview. Others may resonate and then some.
Either way, what you won’t find here is fluff.
Hearing what you want to hear will not enhance your practices. Absorbing what you need to hear will.
Bottom line: Podcasting is not easy. Is it fun, worthwhile, and fruitful? Absolutely. But there are a lot of facets involved and having an ally on your side to help you build, grow, and evolve strategically will have a serious impact on your efforts.
HOW THIS WORKS
First things first: We need to get to know each other.
I use my website, as well as my social media, YouTube channel, and podcast to share stories, tips, and strategies that will not only help you understand the aspects of podcasting, but help you develop the required mindset to see your efforts through from start to finish.
But before we take another step forward, I want to get to know you. Your mission. Your passion. Your drive. Let’s dig deep into your greatest triumphs and your largest blunders and truly determine what will make your brand stand out against your competition. I want to hear why you’re here before we go any further.
Hit me up (dealer’s choice—phone, email, text, comments section, social media, smoke signals) and tell me your story. First lesson I want to share with you: feedback and communication are critical to success. This doesn’t work if you don’t open up the vault.
WHAT TO DO NEXT
Decide if you’re ready to begin building a podcast that will help you deliver the ultimate brand experience every time someone dials your number, walks through your door, visits your website, or connects with you on social media.
If you don’t, you may as well head home now and let your competitors take over your turf. They’re ready. They’re hungry. And they’re gonna do it. It’s only a matter of time…