Podcast Primer

Podcasting is the hottest content medium on the planet and an engaging, entertaining, and informative podcast can be an absolute game changer for any brand. Before you get started, you need to develop a plan to maximize your results. This Podcast Primer will familiarize you with some stats about podcasting and help you build the foundational plan that’ll carry your podcast to success for years to come.

Important Statistics

  • Over 1M active podcasts, over 30M episodes, over 150M listeners, and content in 100 languages as of Aug. 2020
  • 70% of the US population are familiar with the term ‘podcasting’
  • 51% of the US population have listened to a podcast
  • 32% of the US population listen to podcasts at least every month
  • 22% of the US population listen to podcasts weekly
  • 6% of the US population are ‘avid podcast fans’ and listen to podcasts daily
  • Smartphones are the #1 medium for podcast consumption
  • 54% of the US smartphone audience is on the Apple iOS ecosystem, 43% Android, 3% others
  • 49% of podcast listening is done at home
  • 22% listen while driving
  • 11% listen while at work
  • 4% listen while riding public transportation
  • 4% listen while working out
  • 3% listen while walking around
  • 7% listen in other situations
  • 80% of listeners listen to an entire podcast episode or most of the episode
  • *data collected and shared by musicoomph.com/podcast-statistics/

Quick Tips & Recommendations

  • FOR RECORDING: Zoom H6 Handy Recorder
  • MICROPHONES: Behringer XM8500 Ultravoice
  • MIC HOLDER: Newwer Adjustable Microphone Suspension Boom Scissor Arm Stand
  • HOSTING SERVICE: Buzzsprout.com << Sign up via this link and receive a $20 Amazon Gift Card
  • RECORDING TIP: While you may not have an official studio at your disposal, capturing quality sound is still attainable. Record in a quiet environment and sound test your equipment before recording to ensure everyone on your show is properly mic’ed. Avoid rooms without noise reducers – no carpeting, blank walls, hard floors. Use natural noise reducers like furniture, carpet, and drapes whenever possible.

Steps to a Successful Podcast

The execution of these initiatives is contingent on your format, but each of them are typical activities you’ll need to complete with each episode you produce:

  • Determine Subjects/Topics
  • Determine Approx. Episode Length and Format (solo, interview, roundtable, etc.)
  • Line Up Guest and Schedule Recording Time/Location
  • Research Topics and Guest’s background
  • Prepare Questions and Speaking Points
  • Record Podcast
  • Post-Production (editing your show)
  • Market and Promote New Episode (ads, teasers, etc.)
  • Publish
  • Market Published Episode
  • Repeat

Are You Ready to Start a Podcast? Not So Fast…

Before you can build your show, you need a foundation. And that foundation is built by answering questions that are critical to the growth and evolution of your show.

The longevity of your podcast will result in how much care and attention you give it before it’s born. Before you go any further, get yourself primed for success by answering The Essential Podcast Primer Foundational Questions!


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