Road Not Taken

It may be trite or cliched to kick off a profile with a line from a world-famous poem, but the conclusion to The Road Not Taken is one that I’ve held close for many years. In a big way, I feel anyone with an entrepreneurial bone in their body can relate. The path of most resistance is not ventured by the majority for the simple fact its obstacles can be mind-bending, frustrating, plentiful, and takes a ton of guts and sacrifice to overcome. But those who persevere and discover their successful niche in this life know full well that taking the road less traveled can make all the difference in the world.

Jason Cercone ProfileMy name is Jason Cercone and I am a writer, marketer, content creator, brand manager, and multimedia professional for innovative, dynamic businesses in the beautiful, up-and-coming city of Pittsburgh, Pennsylvania. My first business venture unfolded when I was 14 years old in my hometown of Bradford, PA, as I owned and operated a small sports card business where I set up at various shows at local malls and sold my wares to enthusiastic collectors. For a kid with no bills at a time when sports cards were at a peak in popularity, business was boomin’. But a lot of my profits went towards “inventory” (more cards)…inventory that now collects dust in the closet of my childhood bedroom.

Anyone want to buy some Grant Hill rookies? Mint condition…

Squandering profits on more cards to feed my own collecting addiction not withstanding, that little business taught me many lessons. In hindsight, I wish ABC’s Shark Tank would’ve existed when I was that age to give me much-needed business direction…but I digress. My humble little biz taught me no matter what direction my life took, I wanted to own and operate my own enterprise. Build a legacy. Obtain success on my own terms and let nothing prevent that vision from becoming reality.

Over the years, my professional existence has been filled with ups, downs, triumphs, defeats, good times, and bad times. But through it all, positive or negative, I’ve gained experience that I’ll carry with me until everything is said and done one day. Life is nothing if you’re not learning something new; never miss an opportunity to level up. To hell with complacency.

Since 2014, I’ve been growing and developing my company – Cercone Mediaand specialize in the following areas of focus:

  • Online Marketing & Media
  • Content Creation & Editing
  • Social Media Management
  • Event Planning, Management, Promotion, and Execution
  • Libations Media, Marketing, and Content Curation
  • Sales Strategy & Implementation
  • Consulting
  • Branding
  • Enhancing Customer Experience

Underneath that umbrella, I created Breaking Brews – a website that started as a craft beer blog and has grown into a full-scale libations hub featuring content about the thriving beer, spirits, wine, cider, and mead industries. My mission is to push libations culture forward, in Pittsburgh and beyond, by connecting enthusiasts to bars, breweries, distilleries, and organizations through education, conversation, commentary, and entertainment.

I am always on the lookout for new opportunities and professional partnerships, be they in the libations and service industry or with small, medium, and large organizations of varying philosophies and directions. My skill set has evolved immensely over the past 20 years, earning me experience and expertise that’s applicable to many areas of business. My approach is direct and hands-on, evaluating where you stand and where my services can best help you and your brand move forward. No two businesses are the same, therefore the initiatives and action steps I execute are diversified in order to ensure they deliver results.

In addition to working with an incredible client base, other projects keeping me busy these days include the building of Pittsburgh Libations Week and relearning math so I can help my daughter with her homework.

My body of work over the past two decades has broadened my skills in marketing, social media initiatives, copywriting, relationship building, sales, business management, communication, networking, content creation, client acquisition and retention, client relations, customer service, employee management and engagement, and leadership. The knowledge I’ve gained through this diverse experience allows me to quickly adapt to numerous situations and perform the duties of my position to the highest degrees of success.

On a personal level, I’m an avid sports fan. I’ve always possessed a competitive instinct and that philosophy exists in all corners of my world. You can’t always be the absolute best. But if you’re not striving to be, you’re doing it wrong. This mentality most likely explains why I can enjoy just about any sport that’s in front of me…whether I’m participating or a spectator, the thrill of competition is one of the most powerful forces I’ve ever encountered.

Me and MackennaA few seconds ago, I mentioned my daughter. Mackenna has been part of my life for over eight years and is unequivocally my biggest motivator. She inspires me to work harder each and every day in the hopes that someday, should she choose, I’ll have built a legacy she can carry into the future. And if not, at least she’ll see that possessing a strong work ethic can take you places in life and nothing positive comes without effort, sacrifice, dedication, and perseverance…despite any evidence to the contrary in today’s world.

I strive to enhance all brands I come in contact with through dynamic, innovative marketing strategies and incomparable work ethic. My goal is to make your business stand out at every possible juncture. Period. But equally as important, I strive to build a long-lasting business relationship with you, one built on mutual respect and a shared desire to reach the pinnacle of success for yourself and your brand.

I look forward to partnering with you and helping your brand evolve.

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