Why should I focus on podcast strategy first?
Ever try to get someplace you’ve never been without directions? I’ll bet you did…and it didn’t go very well. Trying to navigate the uncharted waters of podcasting without building a strategy is a surefire recipe for disaster. You can create content and throw it at the wall to see if it sticks. OR you can have a full grasp on what you need to accomplish with your efforts, then create with clarity, confidence, and purpose. This puts emphasis on your brand goals and how you position yourself in your niche. Don’t travel down this path blindly when there’s a fully- functioning GPS at your disposal!
Why should I invest in strategy services with Bombtrack Media?
Bombtrack Media’s VIP Strategy Day, Strategy Audit, and Strategy Coaching programs are designed to deliver clarity to your podcasting and content creation efforts, as well as the overall direction of your brand. If you’ve never podcasted before, you’ll benefit immensely from having experienced professionals on your side. And if you have, amping up the strategy behind your production never goes out of style. Podcast creation features a lot of moving parts…and having someone to help you navigate the roads ahead will put you in position to achieve your goals and experience optimal results.
How can the podcast medium benefit my brand?
There is no blanket answer to this question. Every brand has different needs, goals, and objectives. That said, leveraging podcasts has advantages and benefits for companies, brands, entrepreneurs, and leaders of all shapes and sizes. The key is determining the best way to leverage the medium so it serves you and delivers an adequate return on your investment. And the only way to do this with clarity is to adopt Bombtrack Media’s Strategy First approach.
Do I need to produce podcasts every week to be successful?
Absolutely not! One of the common misconceptions of podcasting is there’s only one way to produce your show. That’s a fallacy. You need to lean into podcasting in a way that fits your schedule, brand objectives, and content creation needs – and that looks different for every brand. Focusing on Strategy First will help you identify YOUR best course of action.
How do I monetize my podcast?
The typical answer you’d expect to read here is build an audience, get sponsorships, and run ads, right. But when you’re a brand using a podcast to communicate how you solve problems for your customers, your products, services, and goods become the monetization. Don’t get me wrong, ads and sponsorships can work as well, but they’re not the only way to monetize. There are several ways to skin the cat…and this is what a solid podcast strategy will reveal to you.