Personal branding is the process in which you establish your brand identity and project yourself as a resource, authority, and thought leader in your niche. Your personal brand tells people who you are, what you do, and why you’re the one that can deliver the transformation they seek.
Your personal brand is your greatest asset. It goes beyond marketing and establishes you as an authority in your space and someone people can trust. In a noisy, crowded digital landscape, your personal brand serves as a beacon that makes you stand out as people search for clarity in your area of expertise.
In a world where attention needs to be grabbed in a matter of seconds, making a strong impression with your personal brand can never be ignored or overlooked. Your personal brand is what “puts the butts in the seats” and will keep them there as long as you continue to provide value at every juncture. Doing this will help you grow your know/like/trust factor, help you stand out in a crowded space, and generate more opportunities for growth and success.
Does my personal brand matter if I don’t have my own business?
Absolutely it does! Your personal brand can create opportunities for you whether you own your own business, work for a startup, or excel in the corporate world. These opportunities include advancement and promotion, recognition inside and outside of your company, additional responsibilities, or the option of starting your own business down the road when you feel the time is right.
Your personal brand establishes you as an expert in your field and gives people ample reasons to pay attention to what you’re offering. Opportunity can knock and make itself present in numerous ways. Your personal brand is the first step towards being in-demand in your niche.
Why should I focus on growing my personal brand right now?
There’s a popular Chinese proverb that says, “The best time to plant a tree was 20 years ago. The second best time is now.”
The same mindset should be applied to building your personal brand. Nothing positive comes from delaying and opportunities won’t present themselves if you haven’t sufficiently built your brand and shown the world who you are, what you do, and why you can make a difference in someone’s life.
You can’t go back 20 years, so start emphasizing the importance of your personal brand today!
How do I build my personal brand on the podcast medium?
The best way to build your personal brand is to tell your true, authentic brand story in a compelling, engaging way. When you do this, you give people an inside view into your world, as well as reasons to relate to you.
People love a good story. And storytelling is at the core of podcasting!
Whether you start your own podcast or make guest appearances on established shows in your niche, the likelihood of your target audience resonating with your story versus a constant sales pitch is extremely high. So bring value to the microphone every chance you get and your personal brand will skyrocket.
Just like anything you do in your personal and professional endeavors, the best way to stand out is to be compelling! Bringing powerful insights, expert knowledge, and an outgoing personality to the mic will help endear you to more listeners, as well as those you’re collaborating with to create podcast content.
Being compelling works from the host AND guest side:
If you want to be a compelling podcast host, ask engaging questions. Go a few layers below the typical surface-level questions guests get asked all the time and illicit powerful, engaging responses. In addition, don’t be a slave to a script or format. Let powerful conversations break out.
To be a compelling guest, focus on the value you’re bringing to the mic. Your role is not to sell, but to educate, inform, and entertain. Tell your story and do you part to make the audience want more from you. If you do this effectively, they’ll follow your Call To Action and give you the opportunity to bring even more value to their life.
How do I excel in the podcast space if I have no experience or I’m not comfortable with public speaking?
Becoming a confident, value-driven podcast host and/or podcast guest doesn’t happen overnight. It’s just like anything else you’ve mastered in your life: you commit to getting better, you put in the practice swings, and you improve a little each day. If you’re willing to do that, there’s ample room for you to excel in the podcast space.
One of the built-in advantages to cultivating your podcasting skill set is how those vocal skills translate to other areas of your life. Once you find your confident voice, you’ll overcome any discomfort you have with public speaking, you’ll communicate more effectively with customers and colleagues, and you’ll have more engaging conversations with loved ones.
It’s truly a skill that’s multi-faceted if you’re willing to invest time into doing it effectively!
What are the benefits of being a podcast guest?
Podcast guesting is a dynamic, fun way to grow your personal brand. Each guest appearance you make presents a new opportunity to communicate with a targeted audience of listeners (if you do your research and make guest appearances on shows that align with your objectives) and network with the creators behind the show. If you play your cards right, you can monetize your guest appearances before the interview goes live.
The following are some of the incredible benefits that come from being a podcast guest:
- Build trust and authority
- Grow your know/like/trust factor
- Establish thought leadership in your space
- Amplify your brand message across the globe
- Experience high-level networking opportunities
- Make an impact on a new audience with each guest appearance you make
- Welcome new people into your circle
- Have insightful conversations about ideas and philosophies you’re passionate about
- Expand your customer and client base
- Collaboratively create evergreen content that will serve your personal brand for years
- Generate backlinks to your website, thus enhancing your SEO and website authority
- Sell without selling
- Have FUN!
How do I improve my podcast?
If you’ve already launched a podcast or have been planning to do so, one of the best ways to improve your practices (or start off on the right foot) is to not get fixated on metrics and analytics. Many podcasters fall into the trap that download numbers equate to success and, if their numbers “aren’t high enough,” their show is not successful and they walk away from their show has an opportunity to take off.
Instead, focus on what you can control: the quality of your content and the consistency in which you publish that content. Your listeners will fall into a rhythm with your show and work it into their routine based on when new episodes go live. If you don’t deliver consistently, it’s very easy for your listeners to find another podcast to consume. If they get hooked on that show, your podcast may fall out of their rotation.
Focus on sound quality. Focus on asking engaging, compelling questions. Focus on having kick-ass conversations. And focus on consistently publishing your content. When you emphasize these pillars, everything else will fall into place.