How to Grow an Impactful Personal Brand via Podcasting with Jay Franze

In Season 1 Episode 5 of Let's Blow This Up, podcaster extraordinaire Jay Franze joins the show to share insights about his podcast and how he's used it to establish his personal brand over the years.

3 Big Takeaways From This Episode

A podcast is a tremendous vehicle for establishing your personal brand because it gives you the ability to consistently communicate with targeted audience members and position yourself as a resource, asset, and thought leader they can trust
Podcasting is more than just recording audio. It's a collaborative platform and community that allows you to build meaningful, lucrative relationships with those you connect with
Featuring a celebrity or VIP on your podcast can be great, but it's important to treat them the same as any guest you've ever had. Try to get the best conversation they've ever had on your show and challenge them with questions that stimulate a response they've never gave. At the end of the day, it's up to you to deliver for your audience, regardless of the stature of your guest

Connect with Jay: Website & Podcast | Instagram

Diving Deeper Into This Episode:

How Does a Podcast Establish Your Personal Brand?

When you host your own podcast, your voice takes center stage each and every time you release new content. In a lot of cases, you're sharing that stage with a guest. But make no mistake about it, your voice is the one listeners hear each time they consume new episodes…thus building a powerful bond that can carry you and your brand to soaring heights. Read More

What Is the Most Valuable Part of Podcasting?

There is a long list of benefits that come from podcasting, including but not limited to everything I mentioned in the previous section, the ability to amplify your message globally, and being part of a hot medium that has nowhere to go but up.

But if you ask Jay and myself, the most valuable part of podcasting is…Read More

How to Treat a Celebrity or VIP On Your Podcast

You may think landing a VIP or celebrity guest on your podcast is the one thing that's going to make your show blow up. And while in most cases it'll add a lot of new eyes and ears to the episode that features said VIP or celebrity, there are other factors in play. Read More

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MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com