Introducing Bombtrack Media

Introducing Bombtrack Media

And a good day to you, my friend…

My name is Jason Cercone and I want to take this opportunity to officially introduce you to Bombtrack Media. I am the guy behind the curtain (and in front of the camera and microphone, too…stay tuned) for our brand, serving as Founder, CEO, and podcast confidant for companies in Pittsburgh who want to leverage the podcast medium to increase brand visibility, make meaningful connections with current and potential customers, and establish authority in their space.

In an effort to a) help you leverage podcasting in a more positive way and b) eradicate the dreaded lack of planning and burnout that plagues the podcast medium, I decided to take a different approach – one that respects your time as a busy professional and doesn’t force you into taking on a full-time podcaster’s crazy schedule.

More on that in a moment.

Today, I’d like to use this blog post to give you the Who, What, Why, When, Where, and How behind Bombtrack Media.

Who

As I mentioned, Bombtrack Media was founded by yours truly, Jason Cercone, to bring a better ways of producing podcast content to brands across the Pittsburgh region.

I’ve been working in various roles in the podcast space since 2015 – from hosting to producing to guesting to guest booking – and am eager to bring my almost nine years of experience to your brand’s podcasting endeavors!

You can learn more about me by clicking here.

I look forward to building the Bombtrack Media brand by partnering with like-minded professionals across the Steel City and growing a team dedicated to serving all of our clients’ podcasting needs.

What (is Bombtrack Media)

Bombtrack Media offers a fresh perspective on podcast creation within the scope of a manageable, easy-to-execute game plan for anyone looking to make podcasting a key component of their brand-building initiatives.

I’m not splitting any atoms with what I’m presenting to you. I’ve looked at everything logically and come to a pretty reasonable conclusion:

The vast majority of brands and professionals are too busy to produce a weekly podcast.

Statistics support this. Depending on what resource you reference, you’ll find data that says most podcasts don’t get beyond their third episode. Or that most podcasters bail on their show around Episode 7 or 8.

When you look at the total number of podcasts listed on Apple Podcasts (over 2.5 million as of October 2023), only 450,000 of them have produced content in the last 90 days 😳

That’s scary…and there are a number of reasons for this. But I’m willing to bet a lot of it comes down to lack of strategy and trying to take on too much all at once.

At Bombtrack Media, we specialize in producing seasonal content – a block of episodes dedicated to a specific aspect of your brand that can provide guidance and insight to listeners seeking knowledge on what you’re best at. All produced within a few recording sessions, shared within a desired timeframe, and maximized for content repurposing across all platforms.

Why

Because taking on podcasting and all it entails means learning an entirely new skill set. And since you’re a busy professional doing whatever it takes to scale your business, mastering a new skill will demand more time than you have available.

It makes more sense to partner with someone who’s banked years of experience in the podcast space, can help you flatten the learning curve as you make the plunge into the podcasting pool, and can do all the heavy lifting for you when it comes to production and distribution.

As a wise person once said, it takes a village. If you’re brand new to podcasting, partner with someone who can help you execute with precision and confidence.

When

If you’re ready, I’m ready. Click here to schedule a free consultation!

Where

Bombtrack Media is founded and operated in Pittsburgh, PA, a city I moved to over 20 years ago and am proud to call home. Even as a kid growing up in Bradford, PA (birthplace of the Zippo Lighter), I knew Pittsburgh was where I wanted to plant my flag.

Now, I’m proud to serve as a trusted podcast partner to brands and professionals across the Pittsburgh region and far, far beyond!

How

I’m a firm believer that the best ideas and relationships are born from a great conversation. And that’s how I’d like you and I to begin.

Whether you’re curious how podcasting can elevate your brand, you have some ideas you’d like to hone, or you’re currently producing a podcast and seeking assistance, I want to connect with you and get to know your goals and visions for your show.

If you’re starting a new show from scratch, we’ll implement a launch strategy that fits your schedule, working meticulously to define your purpose and generate content that serves as a resource for your brand 24/7.

From there, we’ll maximize your content by focusing on Search Engine Optimization (SEO) strategies, as well as short-form video clips from your production that can be utilized across your entire digital presence.

Take the First Step…

I can’t wait to help you tackle the world of podcasting and look forward to connecting with you in the very near future.

To get started, you can do any or all of the following: