Before we get started, if you haven’t already checked out my feature on the undeniable connection between social media and your podcast, click here to do so. It will provide some context on today’s topic. Without question, there is still a lot of value in social media. But, to some […]
Social media is a pretty big part of our lives. In numerous ways, it’s changed the landscape of civilization. That, combined with the evolution of the smartphone, has completely changed the way we function on a day to day basis. According to zdnet.com, the average American spends 5.4 hours per […]
This Week On Pod Theory, I’m sharing ways you can generate leads from your podcast, some habits that will make you a better podcaster if you work them into your day-to-day routine, the importance of hydration as a podcaster, some commentary on Super Bowl ads vs. podcast ads, and a […]
A value proposition is one of the most important elements in your brand message. According to wordstream.com, a value proposition tells prospects why they should do business with you rather than your competitors and makes the benefits of your products or services crystal clear from the onset. In other words, […]
This Week On Pod Theory, I’m sharing tips on how you can stay focused on podcast preparation (and much more), how to interview a celebrity or VIP in your niche, some of the top characteristics and qualities that all podcasters possess, ways that you can stand out and get noticed […]
One of the great things about podcasts is that it reaches people in multiple ways. But did you know that your one podcast episode can serve up to SEVEN different purposes?! That’s right, you can repurpose the content that built your latest podcast and use it across multiple channels on […]
This Week On Pod Theory, we are going to discuss how to bounce back if your podcast has podfaded, why spamming the podcast community will get you nowhere and what you should do instead, some ways to collect reviews for your podcast and add to your credibility, the best way […]
Building a podcast for your brand is not unlike any other content strategy you’ve used in the past. Whether it was blogs, social media, email, video, or any other form of communication your implemented to engage your audience and turn them into customers, there were deliberate steps that needed to […]
When you initially launch your podcast, you most likely have a lot of ideas for content. Your best move is to sit down and list out every possible idea for an episode you have. Don’t worry so much about attaching a guest to each idea – this is something you […]