Podcast download numbers are a crucial metric, but knowing when and how to analyze them is much more important. In this episode of the Let's Blow This Up Co-Host Collective Series, I’m joined by Marc Ronick and Simona Costantini to break down the role of download numbers and how podcasters […]
The Podcast Professionals Association is the podcast industry's only nonprofit trade association, recently receiving its coveted 501(c)(6) status. The PPA consists of experienced podcast producers, audio engineers, marketing specialists, podcast managers, coaches, consultants, and more. In this installment of Let's Blow This Up, I'll be joined by the PPA's Co-Founders, […]
Are you wondering if doing your podcast in season format can actually work? Today, I'm bringing you tangible proof. In this installment of Let's Blow This Up, I'm breaking down why podcast seasons are a viable option for building your podcast AND creating the marketing content you need to grow […]
Growing your podcast often requires some outside-the-box thinking. It's not just about posting new episodes on social media or repurposing your content for other platforms or telling everyone within earshot you have a podcast they should consume today. Imagine the conversations that would start if one of your loyal fans […]
Video continues to be a hot-button issue in the world of podcasting and creators are feeling the pressure to add a visual component to their shows. So today, The Co-Host Collective is here to discuss the impact video is having on podcast production, how its use is changing the landscape, […]
Success in podcasting isn’t about following every piece of advice you find online — it’s about finding what works for you. And in this episode of Let's Blow This Up, I'm taking a shot at some of the unsolicited advice that throws too many aspiring podcasters off their game before […]
It's the second installment in the Season 3 Co-Host Collective Series and I'm joined, once again, by Megan Shields of Chimehouse Media to explore the often-overlooked strategy of paid Facebook and Instagram ads for podcasters looking to grow their shows. Despite the powerful potential of advertising on these platforms, many […]
Have you ever stopped to think about what a person thinks about before they press play on your podcast? Or, to take it a layer deeper: have you ever stopped to think what YOU think about about before pressing play on a podcast (or consuming any piece of content, for […]
It's the first installment in the Let's Blow This Up Season 3 Solo Series with yours truly, Jason Cercone. Today, I'm kicking off this series by breaking down that crucial first step you need to take when starting a podcast for your business. It's not just about fancy equipment or […]