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In Season 1 Episode 3 of Let's Blow This Up, food influencer Stacy Skiavo breaks down what it takes to build an influencer brand in today's fast-paced, constantly-changing social media landscape.
3 Big Takeaways From This Episode
- Influencers are tremendous storytellers and do a remarkable job helping brands project their message to a wider audience
- In order to gain traction on today's fast-paced Web, you need to establish your own brand and personality (don't mimic others), lean into the type of content that's garnering engagement on your chosen platform, and embrace the value of community and connect with other influencers in your space
- Don't be afraid to evolve and make changes when needed in order to keep our influence relevant
Connect with Stacy: Instagram | TikTok | LinkedIn
Diving Deeper Into This Episode:
How Do Influencers Help Businesses Tell Stories?
With so many options available for consumers, it's important for brands to make powerful connections that get people invested, intrigued, and captivated. And, since said people are humans, one universal truth rings true: we are all suckers for a great story. Read More
What Does It Take to Be An Influencer On Today's Internet?
There's no question the game has changed when it comes to building influence on social media. All platforms are algorithm-driven and feature millions of posts going live every minute trying to capture a user's attention. There's much more competition than year's past and the style of content that stops a person's scroll is changing constantly. Read More
How to Avoid Having a Shelf Life As An Influencer
We know the Internet is a crowded place. Every day, new people are creating accounts and looking to carve out their little piece of web success.
So how do you "protect your turf" once you've established presence as an influencer and avoid being cast off as "outdated?" Read More
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MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com
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