Making podcast guest appearances is a powerful way to build your brand, promote your goods, and position yourself as a go-to resource in your space.
I’m a big fan of podcast guest campaigns because each appearance you make delivers a wealth of opportunities that can literally change the face of your efforts…
…WHEN you do it right.
By maximizing each appearance and focusing on delivering value to audiences, new opportunities will come your way. These opportunities, of course, can lead to game-changing outcomes for you and your business.
Whether you want to amplify your message to a wider base of people, promote your podcast to potential listeners, or connect with like-minded professionals in your industry and expand your network, a well-curated, value-driven podcast guest campaign can serve as a powerful catalyst in your efforts.
The following are 9 Game-Changing Benefits of Valuable Podcast Guest Appearance:
1. Authority
Every podcast guest appearance presents an opportunity to stand out as someone who truly knows your sh*t. The more times people hear you extolling the virtues of your area of expertise, the more trust they build in you as a resource that can help them solve their problems. This will transform you into an authority in your niche, giving those in need ample reasons to turn to you for guidance.
2. Visibility
A well-curated podcast guest appearance tour can shine a bright spotlight on your mission and message. Whether it’s promoting a product, service, new book, or even your own podcast, collaborating with established podcasters and leveraging their audience gives you a new avenue for providing value and positioning yourself as a visible resource. This visibility takes on several forms – audio, video, SEO-friendly blogs and show notes, email newsletters, and backlinks to your website – all vehicles that will elevate your presence.
3. Communication
Podcasts feature global reach, thus giving you the ability to communicate with targeted listeners on a local level, as well as on the other side of the planet. Depending on who you’re trying to reach, the podcast platform will help you do it. And while those mics are hot, you’re delivering a message that not only impacts the audience once it goes live, but also the podcasters you’re collaborating with. When you do things right, this can lead to new sales opportunities AND additional opportunities for podcast guest appearances.
4. Community
In your area of business, no matter what it is, community is of the utmost importance. And podcasts are the ultimate platform for building and strengthening community. As you deliver value to listeners across multiple podcasts, you essentially roll out a red carpet for these listeners to join your community and continue reaping value from your message. You’re also helping podcasters bring more value to their community through your collaboration on their show.
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5. Connection
A healthy podcast guest appearance campaign will keep you connected on numerous levels. As I mentioned, staying connected to your community, as well as communities built by those you collaborate with, is paramount to success in today’s business landscape. You also build a meaningful connection with current and potential clients, as well as referral sources and brand advocates that will send more people your way. Your voice and message remain front of mind the more guest appearances you make, which, in turn, will build your know, like, and trust.
6. Networking
Without question, this is my favorite aspect of podcasting…and a feature too many podcast hosts AND guests overlook. Many leverage this platform with a transactional mindset – show up, sell my goods, leave. But there’s so much more to be gained from the podcast recording experience. When you approach every recording session, whether hosting or guesting, with value front of mind and fully embrace the fact you’re collaborating with a like-minded professional, the impact your efforts can have on listeners can change the world. That’s no exaggeration. That recording session could be the start of a lucrative relationship that literally changes the face of your business.
7. Growth
If you’re in business, launching a podcast, or selling a product or service, growth is most likely one of the driving forces pushing you forward each and every day. You want new eyes and ears on you, and leveraging a vehicle such as podcast guest appearances will help you make that a reality. The important thing is not to get hung up on growth for growth’s sake. You want to grow in a way that’s manageable and allows you to continue delivering the same quality of service to your clients. When lining up your podcast guest appearances, be sure to focus on podcasts where your message connects with the right audience so tangible growth can be experienced.
8. Skill Enhancement
Everything gets better with practice swings. As a lifelong golfer, I’ve seen this play out with my game each and every time I hit the links. With each podcast guest appearance you make, you make strides forward in how you tell your story, how you communicate with others, and how you speak about the subjects you’re most passionate about. And the best part? Not only will these enhanced skills serve you on the microphone, but they’ll also transfer to public speaking engagements, how you interact with clients and colleagues, and how you communicate with friends and loved ones in your personal life.
9. Promotion
Something to remember when it comes to making podcast guest appearances: no one wants to listen to an infomercial. So you don’t want to spend an entire recording session in sales mode. That said, the podcast medium is an exceptional platform for promoting goods, services, products, etc. You just need to be subtle in your approach. Instead of outright selling your offer, provide listeners with value, stories, and reasons to trust you. In doing this, you’ll help the podcaster you’re collaborating with create something special for their audience and THEY’LL DO THE SELLING FOR YOU! Getting the endorsement of the show’s host will lead to far better results than a blatant sales pitch ever could.
