Having a guest on your podcast is a big deal. Of course, their presence is helping you create kick-ass content that will be consumed by your audience. But there are many more layers to the guest dynamic. A guest may be experiencing you and your brand for the first time […]
Podcasting Tips
15 posts
Getting behind in podcast production is the last place you want to be. When this happens, your content suffers. If you are committed to keeping your schedule, you’ll rush to get something put together and the quality of that production may suffer. Or, you may end up delaying the release […]
A value proposition is one of the most important elements in your brand message. According to wordstream.com, a value proposition tells prospects why they should do business with you rather than your competitors and makes the benefits of your products or services crystal clear from the onset. In other words, […]
One of the great things about podcasts is that it reaches people in multiple ways. But did you know that your one podcast episode can serve up to SEVEN different purposes?! That’s right, you can repurpose the content that built your latest podcast and use it across multiple channels on […]
This Week On Pod Theory, we are going to discuss how to bounce back if your podcast has podfaded, why spamming the podcast community will get you nowhere and what you should do instead, some ways to collect reviews for your podcast and add to your credibility, the best way […]
Building a podcast for your brand is not unlike any other content strategy you’ve used in the past. Whether it was blogs, social media, email, video, or any other form of communication your implemented to engage your audience and turn them into customers, there were deliberate steps that needed to […]
When you initially launch your podcast, you most likely have a lot of ideas for content. Your best move is to sit down and list out every possible idea for an episode you have. Don’t worry so much about attaching a guest to each idea – this is something you […]
When recording your podcast, it’s important to choose a location that will deliver high-quality sound. And capturing high-quality sound does not require you to be in an actual studio, believe it or not. Having access to a professional recording studio is a great thing if it’s at your disposal. But […]
Over 1 Million active podcasts and growing. A steady number of new listeners getting more into podcasts every day. A fun, innovative way to reach your audience. These are just a few of the many advantages that podcasting offers brands looking to engage with their fan base. So, with that […]