You don't need a Ph.D to realize the face of social media has changed over the past few years. And, without question, the change and evolution will continue to be part of our lives as we utilize platforms like Facebook, Instagram, LinkedIn, and others to promote our brands AND our podcasts.
So what does this mean for you? How do you adapt to these seemingly daily changes and stay ahead of the curve so your content gets seen by the right people and your visibility continues to increase?
If you've been wondering the best ways to use social media in today's climate – specifically how to implement strategic, impactful paid ad campaigns – then this episode of Let's Blow This Up is one you don't want to miss.
The incomparable Megan Shields, co-founder of Chimehouse Media, returns to the show to help me take a deep dive into the direction of social media marketing for podcasters as we move closer to turning the calendar to 2025.
In this episode, we'll be discussing the role social media managers need to play to help their clients succeed, the results Megan has delivered to her clients thanks to her Tri-Fecta Ad Strategy, and what podcasters need to focus on to build listenership for their show.
We'll also be talking why you can't chase virality with your content, some mistakes brands make with their advertising strategies, and the power of retargeting with dynamic ads that take a customer on a journey YOU curate!
Megan and I also spend a few minutes talking about our joint podcast production and advertising program known as The Ultimate VIP Experience. With this program, you can literally have your podcast up and running WITH an effective ad strategy to build your listenership in 30 DAYS!
You read that correctly. 30 DAYS!!
Click here to learn more about The Ultimate VIP Experience
CONNECT WITH MEGAN: Instagram | Website
Thank you for listening and becoming an official member of The Bomb Squad!
Now it's time to take action and get the most from your podcasting efforts. Discover how I can help you out at bombtrackmedia.com
MUSIC CREDIT: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com
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