Look, Mom…I’m published in Podnews!
The idea that every podcast has to publish a new episode weekly forever and ever is extremely outdated. Yet that expectation still gets pushed in online communities, often without context or consideration for what actually works for you as a creator.
In a recent article published by Podnews, I tackled that exact issue and explained why podcasting in seasons (or series-based) is an effective approach. Especially if you’re a busy business owner or professional who wants to leverage the podcast medium without taking on the responsibilities of a full-time podcaster.
A seasonal or series-based format provides structure, focus, and flexibility. It’s not about doing less work. It’s about doing the right work at the right time. With each season, you create a specific content arc that aligns with your goals. Whether that’s growing your network, establishing thought leadership, or building a campaign around an offer, you’re using your podcast as a strategic tool that elevates your brand.
A lot of my focus on Season 3 of Let’s Blow This Up focused on the seasonal/series-based approach. This is kinda my thing – what I’m focusing on with my podcast production going forward now that Let’s Blow This Up has a strong foundation of podcast tips, strategy, and commentary, as well as how I help my clients build podcast content that serves their brand on numerous levels.
I could go on and on, but here’s a better idea…
👉 Check out my full article on Podnews
A special thank you to Traci DeForge & Jenn Trepeck, founders of the Podcast Professionals Association, for making this opportunity possible. Click here to learn more about the PPA and, if you work in the podcast industry, discover how to join us in this growing organization.
