How much money do you need to spend on equipment to start your podcast? $50? $100? $1,000? The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you could do so for $0 with nothing but your smartphone. There’s no […]
Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting multiple times a day across various platforms was the best way to build your presence. Be present everywhere so people can […]
One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast. The truth is, while having a celebrity guest on your podcast can be a lot of fun and bring a ton […]
Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don’t provide an accurate depiction of what’s truly happening with your podcast. Still, we know this is something that many podcasters are […]
86,400 seconds. 1,440 minutes. 24 hours. These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen. Yet, despite all of us having the same amount of time to work with each […]
Building a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When you create a value-driving machine, it can bring you solid financial (and non-financial as well) returns if you do things properly. The problem is this: some podcasters think monetization is […]
Season 2 of Pod Theory is dedicated to debunking some of the common myths and misconceptions floating around the podcast ecosystem. And to do this debunking in grand fashion, I am welcoming the show’s first-ever Featured Co-Host for the entire season – Travis Brown, podcaster extraordinaire and Founder of PodDecks. […]
There’s a common misconception out there that starting a podcast will make you rich overnight. I honestly can’t comprehend where that mindset came from because ask ANY podcaster who has launched a show and they’ll tell you…it’s quite frankly not the case. In the brief clip below from the […]
If growing your audience is your biggest priority and my guess is, if you’re a podcaster, it is, then you need to evaluate HOW you’re growing your audience. Everyone gets so fixated on growth, they ignore the fact that the answers they need to successfully grow an ENGAGED audience are […]