And now, a story from the world of pro wrestling that will help you become a great podcaster, as well as a standout coach, consultant, and industry leader…
I don’t spend enough time talking about how much I enjoy pro wrestling.
I’ve been watching it since I was 6.
Now, before you make the climb to the top of your high horse, allow me to diffuse what you’re about to say…
Yes, I realize it’s “not real.”
“Not real” or “fake” are BS labels slapped on the wrestling world as if we can’t figure it out on our own and if you’ve ever told a pro wrestling fan what they’re watching is “fake” like it’s on par with splitting an atom, stop it.
It’s theater. It’s entertainment.
Just like a movie, it’s storytelling at its best.
Now…stay with me for a minute because I’m going to show you how pro wrestling mirrors your plight as a coach, consultant, and solo podcaster.
When I was a kid, Hulk Hogan was all the rage.
He was pushed to the moon and beyond by the WWF marketing machine and fans gobbled it up in huge, heaping spoonfuls.
Likewise, in the NWA, Ric Flair was the top dog. The guy positioned to be the world champion and the focal point of the big matches.
Hogan was positioned like a superhero and it made him great.
Flair was the bad guy that was so good, he was cool. And he made his opponents look so good in their matches, it made him look even better.
What did these two athletes have in common?
They were HUGE attractions and we, as fans, handed over our (or our parents’) hard-earned money, whether it be to attend live, see them on PPV, or buy their merchandise, because of it.
What made them big attractions?
They gave us what we wanted.
They entertained us, told stories in the ring and on the microphone, and put on a performance that either made us so happy, we came back for more…
Or so angry…….we came back for more.
Now, these big attractions…did they start as big attractions in the main event that put the butts in the seats?
They started their journey exactly where you started yours and I started mine…
At the beginning.
Hulk Hogan almost quit wrestling because the early part of his career was getting him nowhere.
Ric Flair nearly lost his career (and life) in a plane crash when he was getting started in the business.
But the more they worked and improved their craft, the more they DELIVERED WHAT THE AUDIENCE WANTED, the more in-demand they became.
The more drawing power they possessed.
This took time. But their unwavering commitment led to HUGE payoffs and jam-packed arenas across the globe.
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Over the years, new wrestlers like Stone Cold Steve Austin, The Rock, HHH, The Undertaker, Chris Jericho, John Cena, and many others made their way from the first match of the evening to the coveted main event.
Today, we’re seeing it with Roman Reigns in the WWE. This guy was booed out of arenas worldwide just a few years ago.
Now, he’s part of the greatest long-term storyline wrestling’s ever seen and easily the biggest attraction in the business.
If none of these names mean anything to you, that’s fine.
But let me tell you why this story is relevant.
Because you can’t short cut your way to YOUR main event.
You can’t become the main attraction overnight.
You can’t become a great podcaster, coach, or consultant without paying your dues.
You need to work consistently and diligently to bring your audience exactly what they want.
Show them you’re not just a flash in the pan, but a resource who’s in it with them for the transformation they seek and beyond!
These actions will EARN you the success you seek.
No one is entitled to the main event spot without earning their place and no one becomes the biggest attraction in their industry without putting in the work to make it happen.
Take a lesson from these wrestlers and their amazing rise from obscurity to main event attraction.
Don’t be discouraged if you’re at the bottom of the card today.
Consistently put in the reps so you can one day line up next to your industry’s Hulk Hogan.
Oh Hell Yeah.