Episode 064 Sponsor
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The Goods From Janice Lintz
- Learn more about Janice’s advocacy work | janicelintz.com
- Discover Janice’s consulting work | hearingaccess.com
- Connect with Janice Lintz on LinkedIn
Top 3 Takeaways From This Value-Packed Conversation
- When building a brand or fighting for a cause, a lot of negativity may come your way. It’s up to you to believe in your purpose so strongly, it continues to push you forward
- When you experience something successful in the evolution of your brand, create a paper trail so credit leads back to you. This can prevent others from ripping off your ideas and presenting them to the world as their own
- Take time to celebrate the small victories and give credit to others when and where it’s due
2:10 – How Janice brought the induction loop for hearing access to the United States after experiencing the technology in London
3:55 – Where did Janice’s professional journey begin and what are some of the experiences that have led to the work she does in the hearing access space today?
6:16 – Where are the standards of what Janice is building in the hearing access space falling short in the eyes of doubters, thus leading to negative and ignorant feedback?
– Many accomplished individuals wear hearing aids, but aren’t on the forefront fighting for improved access for those suffering from the disability
– This leads to the issues not being taken as seriously as they should be
12:05 – Why are some of the prominent names that suffer from hearing loss not leading the charge to improve hearing access?
16:42 – The normalization of mental health and how that type of movement creates a ripple effect that impacts other causes that deserve more mainstream attention
– Janice feels this type of attention is within reach for the hearing access space, despite still experiencing ignorant feedback for some of her efforts
– The wheels of progress move slowly, whether it’s building a brand or fighting for a cause
18:36 – What has Janice accomplished by turning hearing loss and hearing access into a brand?
– By branding hearing loss, Janice has been able to disrupt the space and de-stigmatize some of the negativity surrounding it
– Seeing the ear symbols and logos in more places creates more of a sense of normalcy, raised awareness, and availability
21:13 – What is one major, specific problem that Janice has solved in the evolution of her brand that’s added value to her community?
25:11 – How has Janice built the hearing access brand for free?
– When Janice got started, promoting hearing access was nearly impossible because she did not have an advertising or PR budget
– Cleaning up the access symbols had the dual benefit of promoting hearing access
– EXAMPLE: Martha Stewart had K-Mart promote her catalog brands. In doing so, they cross-promoted her TV show, catalog, and magazine – creating an immeasurable amount of free exposure
28:09 – How to emulate ideas and inspiration from those who’ve been successful before you WITHOUT carbon copying, ripping off, and plagiarizing those creations
– Seek and gain inspiration, then add your own personal spin
– GIVE CREDIT TO THOSE WHO INSPIRED YOU!
– “Honor those who inspire you.” — Janice
– Ripping someone off and not being authentic to who you are will eventually get you exposed
33:10 – A great way to prevent someone ripping off or plagiarizing your work
– When you experience a success, create a paper trail so the credit leads back to you. Articles, podcasts, in the press, etc
36:16 – As technology continues to evolve and get smarter, how will those advancements help hearing loss and hearing access?