The 3 Fundamental Marketing Pillars That Will Never Change with Tim Fitzpatrick | Evolution of Brand EP127

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Episode 127 Quick Summary

In Episode 127 of Evolution of Brand, Jason Cercone shares the mic with Tim Fitzpatrick, marketing extraordinaire and Founder of Rialto Marketing. In this discussion, you’ll discover why fundamentals are, and always will be, the most important element of ANY marketing approach, what Tim and his team have done to stay on the cutting edge of new marketing approaches and how they share that knowledge with their customers, the biggest mistakes brands make when it comes to marketing and selling their products and services, and what you need to do to make positive strides in your own marketing practices.

The Goods From Tim Fitzpatrick

Top 3 Takeaways From This Value-Packed Conversation

  • You will never have long-term success if you don’t have the fundamentals in place. The core fundamentals of any approach are the same as they were 50 years ago and will remain the same 50 years from today. You may adapt new skill sets and procedures to your approach, but the fundamentals will serve as your foundation
  • The three fundamental marketing pillars are 1) Know your target customer, 2) develop the right message for your target customer, and 3) have a plan for how to get said message in front of those target customers
  • The biggest mindset shift you need to embrace is thinking long-term versus short-term. Building a brand is a marathon, not a sprint. A short-term decision can have a critical, negative impact on your long-term growth and success

What You’ll Discover In Episode 127 of Evolution of Brand

  • Tim shares some of the big events and important lessons he’s experienced as his brand has evolved over the years
  • Why you need to enjoy what you’re doing to keep yourself pushing forward
  • Tim shares the biggest mistake he’s made as an entrepreneur, as well as his biggest accomplishment
  • Tim talks about selling his first business and when it made sense to take steps towards exiting
  • The importance of building your brand in a way that allows you freedom, time aways, and, should you choose, an opportunity to exit when the time’s right
  • The marketing fundamentals that ALL brands need to practice
  • The mindset shift you need to have in order to embrace the fundamentals of marketing before anything else
  • Why there will never be a one-size-fits-all marketing strategy
  • The importance of “taking practice swings” to develop your skill set and overcome mental blocks that prevent you from learning fundamentals that can serve your brand
  • What Tim and his team have done to remain on the cutting edge of new marketing innovations and platforms
  • Tim breaks down his ideal customers and how he and his team help them establish a strong marketing approach
  • Some of the biggest mistakes brands make when marketing and selling their products and services
  • The undeniable importance of marketing messaging
  • One simple step you can take immediately to improve your marketing approach today (you don’t want to miss this tip!)

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