This Week On Pod Theory, I’ll be covering different ways you can work advertisements into your podcasts, some brands I heard about for the first time thanks to podcast ads, how to make your content bingeworthy, how you can use additional segments on your show to keep your listeners engaged, and the biggest mistake you can make with your podcast. Episodes 41 thru 45 are here AND can be found wherever you download your favorite podcasts!

Episode 41: 4 Ways to Work Ads Into Your Podcast So Listeners Hear Them

Podcast advertisements have become a substantial vehicle for brands to reach consumers. It’s been proven that 75% of podcast listeners not only pay attention to ads they hear on podcasts, but respond to calls to action after hearing them (according to Wordstream). This is extremely powerful. And if your podcast has a large audience, it could serve as the perfect platform for brands of all shapes and sizes to showcase their wares.

On Episode 41 of Pod Theory, I’m going to show you four ways you can works ads into your podcast so listeners hear them. If you land an advertiser, you want to ensure their ads are effective, your audience is engaging with them, and they serve the purpose of getting the advertiser new customers so they continue to do business with you. For this to happen, you want to make sure your ad is placed where listeners won’t skip passed it.

I structured this episode a bit differently than past episodes of Pod Theory. To give you examples of how these four tactics work, I used actual ads that I’ve created so you get a feel for how it works. Whether you score a big ticket advertiser or exchange ad space with another podcast, getting the most traction from the ad content will help everyone in the long run.

Episode 42: 3 Brands I Learned About For the First Time Through Podcast Ads

As I covered on Episode 41 of Pod Theory, podcast advertising has exploded and thousands of brands have utilized the podcast airwaves to showcase their products, services, and offerings. As the medium continues to grow, so will advertising. Companies will always go where the people are when it comes time to invest their advertising budget. Because podcast audiences are so engaged, this platform makes the most sense for finding new customers.

On Episode 42 of Pod Theory, I’m continuing the ad conversation by sharing three companies I had never heard of until I caught their advertisements on podcasts I listen to. Like me, you’ve probably stumbled upon a brand once unfamiliar to you through a well-placed ad on your podcast, or podcasts, of choice. Personally, I feel brands who are forward-thinking enough to realize the podcast space offers prime real estate for advertising deserve more of our attention and, in turn, more of our patronage.

Episode 43: How Podcasting Makes Your Brand Content Bingeworthy

People love to binge. Services like Netflix, HBO, and Amazon Prime Video thrive on the fact that we’ll get wrapped up in whatever show catches our attention…for hours at a time. Gone are the days where you need to ‘tune in next week’ to see how a story continues. The majority of content today is served up a season at a time. And past shows that we loved are available from start to finish, making it easy to relive every episode without missing a beat.

This is the beauty of podcast content: it’s set up the same way. If you’re like me, if you find a new podcast and fall in love with it, you go back in the archives and start to catch up from the very first episode. I think it’s great to see how shows evolve, how hosts get more comfortable, and experience the full range of topics within the podcast’s portfolio. As a brand, it doesn’t get much more powerful than someone binging your content for days, weeks, even months at a time as they get caught up on all of your episodes. Every time they do this, their connection with your brand grows deeper.

On Episode 43 of Pod Theory, I’m going to share how podcasting makes your brand content bingeworthy. The fact that you can captivate a listener for an extended period of time by producing an engaging podcast should be reason enough to start building your show today (if you haven’t already done so)!

Episode 44: How Additional Segments In Your Podcast Keep Listeners Engaged

Adding additional segments to your podcast can add a new layer to your show. It will allow you to take a slight detour from the main subject matter of your episode and delve into something else that’s relevant to your audience. It can also be delivered in a completely different fashion than your main subject matter.

On Episode 44 of Pod Theory, I’m breaking down how additional segments in your podcast keep listeners engaged. There are a number of different things you can present in your segments…all of which have a goal of captivating your listener in an exceptional way. You never know what piece of content is going to cause a listener to take action, get inspired, tell their friend about your show, leave you a review, etc. Providing added value will make this far more likely.

Episode 45: The Biggest Mistake You Can Make With Your Podcast

We both know there are a lot of mistakes you can make when it comes to your podcast. Lack of planning, poor audio quality, inconsistency with releases, not delivering content as advertised…this is just the tip of the iceberg.

But there is one mistake you can make that trumps them all.

On Episode 45 of Pod Theory, I’m going to share my thoughts on the biggest mistake you can make when it comes to your podcast. And chances are, it’s not what you’re thinking.