A value proposition is one of the most important elements in your brand message. According to wordstream.com, a value proposition tells prospects why they should do business with you rather than your competitors and makes the benefits of your products or services crystal clear from the onset. In other words, […]
Podcasting Tips
103 posts
One of the great things about podcasts is that it reaches people in multiple ways. But did you know that your one podcast episode can serve up to SEVEN different purposes?! That’s right, you can repurpose the content that built your latest podcast and use it across multiple channels on […]
This Week On Pod Theory, we are going to discuss how to bounce back if your podcast has podfaded, why spamming the podcast community will get you nowhere and what you should do instead, some ways to collect reviews for your podcast and add to your credibility, the best way […]
Building a podcast for your brand is not unlike any other content strategy you’ve used in the past. Whether it was blogs, social media, email, video, or any other form of communication your implemented to engage your audience and turn them into customers, there were deliberate steps that needed to […]
When you initially launch your podcast, you most likely have a lot of ideas for content. Your best move is to sit down and list out every possible idea for an episode you have. Don’t worry so much about attaching a guest to each idea – this is something you […]
When recording your podcast, it’s important to choose a location that will deliver high-quality sound. And capturing high-quality sound does not require you to be in an actual studio, believe it or not. Having access to a professional recording studio is a great thing if it’s at your disposal. But […]
Over 1 Million active podcasts and growing. A steady number of new listeners getting more into podcasts every day. A fun, innovative way to reach your audience. These are just a few of the many advantages that podcasting offers brands looking to engage with their fan base. So, with that […]
The beauty of podcasting is that it reaches people in multiple ways. You have your audio component, of course. If you wish, you can add a video component to your show that will give those guided by visual stimulation additional incentive to get hooked on your show. And then there’s […]
In pretty much all cases, a podcast will fit your brand as a content strategy. The key is brainstorming and determining how. Of course, that isn’t a blanket statement. Brands whose sole purpose is to teach online and physically show students what they need to do with a visual component […]