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In Episode 010 of Solo Podcasting Simplified, Jason Cercone shares thoughts on why he’s decided to tighten his focus to bring more value to you, the listener, and reveals why he’s decided to break up with social media.
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Taking a Break From Social Media…In This Economy?!
Social media has woven itself into the fabric of society.
At this point in time, is it even possible to imagine a world without it?
The sheer connectivity networks like Facebook, Twitter, Instagram, TikTok, etc. have brought to our lives cannot be overlooked, overshadowed, or under-appreciated.
I’ve been part of the social media vortex since the early 2000s since MySpace wasn’t just a thing, it was the thing.
Hell, if you go back into the late 90s (yes, I’m totally dating myself here), I was all over the trailblazing outlets like Yahoo! Chat, AOL Instant Messenger, and ICQ. Those platforms may not have been considered social “media,” but they certainly served as a precursor to the far more cutting-edge, innovative networks we inhabit today.
Over the years, I’ve leaned into social media heavily.
From extolling its virtues through a small social media marketing company I operated with my best friend to once claiming you don’t need a website if you have a strong social media presence on a podcast (crazy, right?) to leveraging it in a variety of ways both personally and professionally, social media has been a major part of my life.
So why, after all this time and all this love for the world of social media, have I made the decision to break up with these platforms?
Well…let’s talk about it.
The Reason It Makes Sense For Me to Break Up With Social Media Right Now
First of all, let’s get the awkwardness out of the way.
It’s not you, social media. It’s me.
Actually, that’s not entirely true.
Some of it is you.
Social media has evolved from a platform where people could discover, learn, and grow together to one riddled by divisiveness and driven by algorithms trying to meticulously determine what we want to see.
Can we still discover, learn, and grow together? Sure. But you have to work reeeeally hard to make it happen.
And I’m fully aware of the irony that WE ARE THE ONES supplying the content to trigger this type of AI behavior.
As technology continues to become more intuitive, we can expect more of the same.
But we also need to make the conscious decision, individually, to consume the beliefs and opinions of others with respect and understand our personal line of thinking isn’t the only perspective that exists.
We’re a civilization built on the premise of individual thought. But when someone exercises their right to express those thoughts, they’re cancelled. Or they’re labeled offensive. Or they’re just “wrong.”
I’m not going to climb too high on a soapbox because that isn’t the point of this post.
But I will say, the sooner we can get back to muting what we don’t like and focusing our attention on what we do instead of getting “triggered,” the happier we’ll all be.
That’s probably too simplistic a thought for the state of the world today, but it’s where I choose to digress and move on.
The reason I’ve decided to take a break from social media is because I want to follow my own advice.
Back on Episode 007 of Solo Podcasting Simplified, I shared why you need to niche down and get laser-focused on the content you create.
This philosophy also applies to the products and services you offer your customers.
And, it also applies to the number of platforms you leverage to grow your brand.
So in the spirit of simplification, I’ve decided I want to put my attention where I have the most fun, make the best connections, AND have an opportunity to bring the best knowledge, insight, and transformation to you.
Instead of overextending my bandwidth, I’m keeping things more tightly focused so I can be at my best for you, the coach and consultant that wants to make a significant impact on your audience with game-changing solo podcast content!
If Everyone Is Everywhere, They’ll Find Me
The common belief when it comes to social media is you need to have a presence everywhere because “everyone is everywhere.”
Renowned figures like Gary Vaynerchuk will sing this song with the volume turned all the way up and, believe me, there is some truth to be found in the chorus of his tune.
But the important thing to remember is Gary Vee has a team that transforms his video clips into consumable content for all platforms.
As a solopreneur or even someone who may have an assistant helping them, trying to maintain a consistent presence across Every. Single. Social. platform is not an easy task.
For the sake of simplifying your efforts, reverse-engineer the statement:
Everyone is everywhere, right?
OK, if they’re everywhere, why won’t they find you where you choose to emphasize strong content and communication and bring the most impact to your audience?
If you try to create a presence on every platform by sharing the same piece of content on every platform, all you’re doing is spreading your bandwidth thin while, at the same time, creating an echo chamber with the same message being projected.
And if you’re trying to create specific content for specific networks all by yourself, prepare yourself for an early check-in at the Burnout Hotel.
In today’s digital climate, it’s important to compartmentalize what each network can do for you and, from there, determine if it makes sense to be part of it.
If a network brings little to no return in regards to connection, engagement, and growth, your time is better spent on a network that does.
Don’t get consumed with FOMO or, even worse, trying to produce content that erodes your happiness and creativity and has you questioning whether you’re doing anything right.
I’m choosing to take a break from social media because I want to maintain focus, bring you the most dynamic content possible, and prove the theory of being impactful on a smaller number of outlets…but still having the right people find me.
When it comes to serving your audience, I’m not saying you have to abandon social media altogether.
But you certainly need to find the best way to prioritize it.
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Where You Can Find Me Going Forward
If you’re reading this blog post right now, it means you’ve already connected with me through one of the four outlets I’m dedicating myself to.
Going forward, I’ll be emphasizing the following:
✅My YouTube Channel
✅My Email Community
This is where I feel I can give you the very best of what I have to offer. But I’ll leave that up to you to decide 🙂
For the time being (perhaps in perpetuity), I’ll be de-emphasizing:
🚫Any new social platform that inevitably becomes available in the near future
How can you stay connected with me? It’s pretty easy.
If you’re reading this, you’re already on my website. Please fell free to bookmark it and have a look around at your leisure.
You can also:
Subscribe to and Follow Solo Podcasting Simplified (all the links are above)
Jump on my email list – I’ll be sharing free resources as I build them and you’ll be the first to receive them when you’re part of my email community
Some may call taking a break from social media a mistake.
I call it an opportunity.
I look forward to connecting with you via this website, podcast, YouTube channel, and email community. Thank you for being here for the ride.
Let’s do big things.