One of the great things about podcasts is that it reaches people in multiple ways.
But did you know that your one podcast episode can serve up to SEVEN different purposes?!
That’s right, you can repurpose the content that built your latest podcast and use it across multiple channels on the Internet. This opens up a ton of message amplification options! By repurposing your content, you open up new avenues to communicate with your audience, as well as attract new listeners to your show who find your content on alternative platforms.
Here are six ways you can repurpose your podcast content, thus giving you seven methods of reaching people with your content:
1. Audio clips for social media. Once your show is live, you can make sound clips from your episode to share across social media. You’ll want to focus on the highlights of the show and cut your clips down to short, easy-to-listen-to files that can be shared on social media with a quote from the show, a brief description of what the show is all about, who your guest was on the episode, and links to where people can find the whole episode. These clips will give people a sample of your show and steer them towards the entire episode.
2. Scripts, show notes, and quotes for social media. Memorable lines, valuable knowledge, and funny quips all make for engaging social media posts. Instead of having to come up with all new content to post on your networks, utilize content already generated from your podcast recording for sharing. Not only will this allow you to repurpose already-produced content, it will familiarize the reader with actual content on the show. If that draws them in, chances are high they’ll want to download your show to discover more.
3. Videos. You can use actual video shot from your recordings or you can repurpose your audio recordings into a video format for sharing. You can use a static image or a series of images to accompany the audio. But if you have a long-form podcast, it’s best to not post the full video on YouTube. I’ll explain why in a minute. An alternative to transferring your audio file into video format is to shoot a brief video summarizing the high points of your podcast and encourage people to download and listen to the whole show. Or, if your podcast features a how-to element, shoot a shorter version for YouTube in actual video format and optimize your show title and tags for search.
4. Clips From Your Podcast For YouTube. I mentioned that it’s not good practice to post full-length episodes of your podcast on YouTube. Here’s why. Your video’s success on YouTube is predicated on retention, or how long a viewer watches the video. Let’s say your video features your entire podcast and it’s an hour long. If a person only listens to a minute of that, your retention numbers suffer and your video and channel will not move up YouTube’s algorithm. In most cases, people are not coming to YouTube for long-form videos. A better way to utilize audio in a video format on YouTube is to pull short clips from your podcast and optimize them with keywords in the title, tags, and the file name of the actual uploaded video. The visual that accompanies this audio can point people towards your full podcast and, since your video is in short form and they discovered it because they were searching for information on that topic, the likelihood of them staying tuned in for the whole video increases, thus triggering the algorithm to present it to more people performing similar searches.
5. Podcast scripts for blog posts. With some minor tweaks, the scripts you put together for your podcast can be transcribed into blog posts. Not only does this help with search engine optimization (SEO), it gives your podcast another place to exist on the Internet. With your blog post, you can embed your podcast so people can listen before, during, or after they read your post. You can also include any videos in your post, too. Your blog post will serve as a hub that houses every element of your show in one destination in which you can point current and future listeners.
6. Webinars. If your podcast contains an educational or motivational element, the content used to build your episode can be repurposed for webinars and online trainings. This also works in reverse. You can record webinars, or even live seminars, and repurpose them as podcasts. If you take that approach, be sure your audio is up to snuff. I’ve encountered many podcasts that have taken a webinar and released it as a podcast episode. While the content was good, the audio quality was not. It’s not worth compromising your existing content to get an episode out there where the quality isn’t up to your usual standards. But you can utilize the content used to build your podcast, as well as any new information uncovered while recording your podcast, to build a webinar format that brings an additional layer of education to your audience.
And there you have it. One podcast recording now serves seven purposes. As the man once said…work smarter, not harder.
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