Building your brand as a value-driven podcast guest can open up a world of opportunities for you and your brand. But how does podcast guesting fit into your overall brand strategy?
Undoubtedly, you’re executing many initiatives to tell your brand story and attract new people to your world. Social media, videos, blogs, your website, email – all of this, and probably more, create the machine that makes your brand marketing hum.
Podcast guesting can (and should) fit seamlessly into your initiatives. If you execute this content strategy efficiently and effectively, you’ll position yourself as an authority, a resource, a thought leader, and a problem solver to audiences on a quest for great podcast content AND answers to their questions.
While podcast guesting is valuable, it won’t be the only brand strategy you execute. In the video below, I’ve got an analogy that illustrates how podcast guesting works in synergy with the rest of your initiatives and helps you welcome new people into your world.
Take a look!
