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Attract the Right People, Repel the Wrong Ones with Jas Takhar | Evolution of Brand EP085

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Episode 085 Sponsor

Episode 085 of Evolution of Brand is sponsored by Canva. Canva makes it easy to create remarkable, on-brand logos, graphics, and videos for any business owner at any skill level. Click here to get started with Canva

The Goods From Jas Takhar

  • Google ‘Jas Takhar’ and decide how you want to consume!

Top 3 Takeaways From This Value-Packed Conversation

  • Never be afraid to give something away because you fear someone will steal your idea. Don’t fall victim to the scarcity mindset! There is absolutely enough business to go around for all of us
  • If you are doing great things on a specific platform and you enjoy doing it, it will be difficult for others to keep up with you because you’ll always push yourself to get better, keep creating, and working overtime to ensure everything continues to flow
  • The vanity metric plague translates to all forms of content creation. DO NOT FOCUS on downloads, likes, shares, retweets, etc…YOU CAN’T CONTROL THIS! Focus on the quality of your content, the value of your message, and the consistency in which you show up for your audience with said content

Show Notes

1:39 – A time Jas listened to himself instead of what others told him was right and it led to a major accomplishment

2:54 – Jas takes us on a journey down his evolutionary superhighway and explains how things culminated with the development of a successful real estate investing team, media company, and personal brand

5:41 – Why you need to use all of your experiences from past jobs, projects, business attempts, etc. and use it to help you excel in your present endeavors

7:19 – When was Jas’ “light bulb” moment that made him realize that leveraging powerful content was the best way to stand out?

13:50 – Developing a level of confidence through podcasting and content creation that gives you a mindset AND skill set that translates to a number of initiatives in your life, both professionally and personally
     – When you have a host/guest dynamic, you are always learning when you speak with other like-minded people
     – You also do a great service for your audience by producing that content so they can learn as well. It lets EVERYONE be a fly on the wall!

16:48 – Never be afraid to give something away because you fear someone will steal your idea
     – If you do this, you cost yourself opportunities and miss a chance to position yourself as a resource
     – Don’t fall victim to the scarcity mindset! There is absolutely enough business to go around for all of us
     – Some people may not like the cut of your jib, but they’ll like the cut of your neighbor’s. That’s completely natural and completely out of your control. Position yourself as a resource and BE YOURSELF so you attract the right people to your brand

22:03 – Is it better for a professional that’s building their brand via content creation to truly master one platform and establish a strong presence or is there still value in being present on all platforms at all times?
     – Starting out, try everything and see what works best for you. It could be podcasting, it could be video, it could be writing
     – Once you discover what platform you’re most comfortable with and what makes you shine, go all in 
     – People are everywhere. Therefore, if you find a platform where you’re consistently creating kick-ass content, the right people will find you…because they’re everywhere!
     – If you are doing great things on a specific platform and you enjoy doing it, it will be difficult for others to keep up with you because you’ll always push yourself to get better, keep creating, and working overtime to ensure everything continues to flow

28:34 – The plague of vanity metrics
     – The average podcaster quits producing podcast content after SEVEN EPISODES
     – There are many reasons why someone may walk away from their show, but one of the biggest is that many subscribe to the download metric and feel it’s the definition of success. In reality, it takes time to get comfortable and build an audience
     – The vanity metric plague translates to all forms of content creation. DO NOT FOCUS on downloads, likes, shares, retweets, etc…YOU CAN’T CONTROL THIS! Focus on the quality of your content, the value of your message, and the consistency in which you show up for your audience with said content
     – As Jas explains, it took him 175 episodes of his podcast to truly get comfortable and fully commit to it being his chief branding initiative!
     – Focus on making recommendable content that people will not only learn from, but be proud to share with others. When this happens, exponential growth kicks in and true audience growth can be felt

36:31 – In today’s crazy, unpredictable world, what factors should you be focused on if you’re looking to buy and sell real estate?

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