A brand podcast is a very strong way to amplify your brand message, reach your audience in a dynamic, innovative way, establish authority within your niche, and bring more warm leads into your business. A podcast is no different than any other content strategy you’ve used up to this point […]
This Week On Pod Theory, we hit 100 episodes! Topics on the table this week include how to grow your podcast without investing a ton of money on advertisements, the type of content you should feature on your brand podcast and what you should leave out, some easy ways to […]
On the surface, solo podcasting can seem a bit intimidating. Yes, it’s just you and your microphone building your episode, but there are a couple dynamics that come into play that can throw you off. For one, there’s the thought that you’re talking to yourself. This is absolutely not the […]
This Week On Pod Theory, I’ll be sharing some strategies on how to deal with the podcast haters and critics, some ways to keep your podcast engaging as you continue to bring new content to life, some predictions and commentary on what podcasting will look like a year from now, […]
Before we get started, if you haven’t already checked out my feature on the undeniable connection between social media and your podcast, click here to do so. It will provide some context on today’s topic. Without question, there is still a lot of value in social media. But, to some […]
Social media is a pretty big part of our lives. In numerous ways, it’s changed the landscape of civilization. That, combined with the evolution of the smartphone, has completely changed the way we function on a day to day basis. According to zdnet.com, the average American spends 5.4 hours per […]
This Week On Pod Theory, I’m sharing ways you can generate leads from your podcast, some habits that will make you a better podcaster if you work them into your day-to-day routine, the importance of hydration as a podcaster, some commentary on Super Bowl ads vs. podcast ads, and a […]
A value proposition is one of the most important elements in your brand message. According to wordstream.com, a value proposition tells prospects why they should do business with you rather than your competitors and makes the benefits of your products or services crystal clear from the onset. In other words, […]
This Week On Pod Theory, I’m sharing tips on how you can stay focused on podcast preparation (and much more), how to interview a celebrity or VIP in your niche, some of the top characteristics and qualities that all podcasters possess, ways that you can stand out and get noticed […]