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This Week On Pod Theory | Episodes 111-115

This Week On Pod Theory, it’s the final five episodes before “spring break.” In these five episodes, I’m sharing some negatives of podcasting that you’ll want to know, how you can use your podcast to raise brand awareness, the #1 thing you need to consider when starting a podcast, some great ways to monetize your podcast, and Apple implementing the word “follow” instead of “subscribe.” All five episodes are below AND on wherever you listen to your favorite podcasts!

Episode 111: 4 Negatives of Podcasting You Need to Hear Today

Podcasting is great. It’s a medium that’s taken the world by storm and continues to prove itself as a platform capable of delivering results. I’ve gone all in on podcasting and, in addition to producing my own podcast that you’re listening to this very moment, I also do podcast consulting, podcast production, and podcast booking and communications. These initiatives are designed to help professionals amplify their brand message and grow their audience in an effort to increase sales and awareness for their business.

The aforementioned are just a few of the positives of podcasting. But what about the negatives?

Like anything that has positives, there are some negatives as well. As much as we may want it to be, podcasting isn’t just fresh flowers and cloud-free skies. And my goal with Pod Theory is to help you gain a complete understanding of the art and business of podcasting…good, bad…and ugly.

So, on that note, I bring you Episode 111 of Pod Theory and address some of the negatives of podcasting that you need to hear. The idea with this lesson is not to scare you away from podcasting, but more to give you a more complete look at what it takes to build a successful podcast.

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Episode 112: How to Raise Brand Awareness with a Podcast

In addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand message, and turning listeners into customers, a brand podcast is a great tool for raising overall brand awareness. Brand awareness, of course, is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand and the products and services they feature.

With your brand podcast, you take center stage and the floor is yours to do with what you wish. The best podcasts are the ones that solve problems, provide value, enhance knowledge, and communicate with the audience on a level that fuels their attraction to the brand as a whole. The brand podcasts that don’t gain traction are the ones that come off as a long-form sales pitch or do nothing but speak about the products and services they offer.

In Episode 112 of Pod Theory, I’m going to share some thoughts on how to raise brand awareness through your podcast. This is yet another great function that your podcast can serve…if you execute effectively!

Episode 113: Pod Theory Condensed – The #1 Thing to Consider When Starting a Podcast

There is a laundry list of things that you’ll want to think about when you decide to start a podcast for your brand. I’ve covered many of these on past episodes of Pod Theory. Show name, content theme, release frequency, how much time you can dedicate to your show’s production each week, marketing strategy – just to name a few. 

But above and beyond all of those items and the many more that you’ll need to consider, the #1 thing you have to take into consideration when you start a podcast is…

Click play to discover the answer!

Episode 114: What Are the Best Ways to Monetize Your Podcast?

Finding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s important to understand that podcasting is not a get rich quick scheme. Like so many digital initiatives, some people think this is possible. And when it doesn’t happen quick, these people move on to something else and try the same thing…and get the same result. It’s a vicious cycle.

All of that said, there are definitely ways to generate revenue with your podcast. There are three important points to keep in mind as you add monetization strategies to your efforts:

  • Focus on delivering value every episode you publish. This will make monetization easier as you grow
  • Be patient and deliberate with your strategies. Don’t get discouraged if an initiative doesn’t work right away
  • Put emphasis on building your audience. The more listeners you have, the more opportunities you have to monetize

In Episode 114 of Pod Theory, I’m going to share some strategies for how you can monetize your podcast. In reality, you can generate revenue from your podcast before your episodes even go live. This episode will help you find some strategies that will work for you and your show.

This episode also features another installment of PodDeck Pandemonium! If you haven’t checked out PodDecks yet, you need to. AND, because you’re a loyal listener of Pod Theory, you can save 10% on your order of any physical PodDecks products at poddecks.com. Just use promo code ‘podtheory’ at checkout!

ARTICLE REFERENCED IN THE EPISODE: How Do Podcasts Make Money? Try These 20 Strategies to Monetize Your Show

Episode 115: Pod Theory Q&A – Will Apple Using ‘Follow’ Instead of ‘Subscribe’ Impact the Podcasting World?

It’s time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you’d like to submit a question for me to cover on a future episode, you can contact me one of three ways:

TEXT: 412-965-8428
TWITTER: @jasoncercone
EMAIL: jason@jasoncercone.com

Today’s question comes from Josie and she asks “Will Apple using ‘follow’ instead of ‘subscribe’ impact the podcasting world?’ Thank you for the question, Josie. Click that play button to hear my thoughts!

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