Table of Contents
Episode 008 of Solo Podcasting Simplified is the kickoff to a new weekly series known as Podcast Therapy. In the premiere installment, I explains why a positive mindset is the most important aspect of long-term, successful podcasting.
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Why Do So Many Podcasters Fail?
I’ll give you a hint: the lack of a positive mindset doesn’t help.
There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages.
Many times, new podcasters enter the fray with unrealistic expectations about podcasting being easy and the whole world showing up to listen just because a new episode was published.
In addition, new podcasters often get fixated on download metrics and believe this is the only way to gauge success for their show.
Sometimes, podcasters get overwhelmed with the amount of work it takes to manage and maintain a podcast, meaning they didn’t properly plan time into their schedule to carry out the tasks of production, communication, and promotion.
And in some instances, new podcast creators venture too far outside their zone of genius and try to create content that doesn’t excite them or doesn’t speak to their target audience, causing them to become disengaged, burnt out, and unhappy with the act of creating new content.
These are just a few potential reasons why someone may abandon their podcast efforts…
…and each of these items could’ve been avoided if these creators took time to establish a positive mindset before they ever pressed record.
By establishing a positive mindset, these same creators who threw in the towel on their podcast could have:
✅Set realistic expectations and understood they were playing the long game with their efforts.
✅Ignored download metrics and, instead, focused on producing quality content, getting better at their craft, and making strong connections with their audience with each episode they produced.
✅Understood building a successful podcast requires a commitment and a willingness to put in the work. They would’ve developed a plan of action and reserved a certain amount of time each week to manage their podcasting efforts.
✅They would’ve gotten laser-focused with their content and geared it towards one specific listener looking for a solution they were equipped to solve.
Why Mindset Is Everything In Podcasting
A positive mindset isn’t just everything with podcasting…
It’s everything with everything.
Think about any activity, venture, task, or responsibility you’ve dove into throughout your life, both professionally and personally.
If you approached any of these scenarios with a positive mindset, the results you achieved were most likely much more on the abundant side.
And even if they weren’t, you had a mindset that allowed you to identify the positives within a negative situation and learn from each shortcoming so you could proceed with more clarity the next day.
But on the flip side, if your mindset was leaning towards the negative, you most likely found it difficult to experience any positives within these scenarios, at any point.
The time you invest into podcasting will be no different.
If you bring a negative mindset into podcasting and set unrealistic expectations for your efforts, a poor outcome is what lays ahead.
You can’t expect anything good to happen if your approach is rooted in negativity and seeded with a “well, I’ll try this, but it probably won’t work” attitude.
You have to bring a positive mindset to the table at all times!
Understand the following up front:
- A successful podcast begins with a winning mindset and realistic expectations
- A podcast won’t grow without a dedicated effort to honing your skill set
- A podcast requires a commitment from you to show up for your listeners consistently
- You need to build your content with the time you have available. Don’t try to overextend yourself or else you’ll burn out fast and die hard
- You can’t get fixated on download numbers. It takes time and consistency to grow your audience. The more you show up, the more your devoted listeners will tell others to do the same
- Don’t do what everyone else is doing just because they’re telling you it’s right. Build your podcast in a way that makes sense for you
- Build your podcast content around your zone of genius
- If creating podcast content ever feels like a chore, take a break, recharge, and resume creating once you’ve cleared your head. Taking breaks is OK as long as you communicate with your audience that it’s happening. Don’t leave them hanging
Success in podcasting is all about developing a positive mindset.
Success in everything you do to build your brand is, too.
Don’t get obsessed with the things that will drag you down.
Get obsessed with becoming a great communicator and storyteller through the podcast mic and focus on impacting one person’s life with each episode you produce.
When your focus is that dialed in, everything else will fall into place naturally.
Did this podcast therapy session bring new perspectives to your world? If so, shoot me an email and tell me how. I’d love to hear your thoughts!