Tips & Strategies For Building Your Brand With Podcasting

Check out my conversation with Tori on her podcast!

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Episode 152 Quick Summary

In Episode 152 of Evolution of Brand, Jason Cercone shares the mic with marketing visionary and podcaster Tori Barker for an in-depth discussion about building your personal brand through podcasting. Throughout this conversation, you’ll discover the role personal brand has played for Tori as she’s grown her business, why you need to implement podcasting into your brand strategies today and how to do it, and information about the mastermind Tori has built to help podcasters elevate their skills and grow alongside like-minded creators.

The Goods From Tori Barker

Top 3 Takeaways From This Value-Packed Conversation

  • When it comes to striking out on your own and forging your own path, you have to steal a page from Nike’s playbook and JUST DO IT. Nothing can be accomplished unless you jump in fully, make some mistakes, make adjustments, and find the best way to proceed
  • One of the great elements of podcasting is that it will allow you to break out of your shell and gain confidence. As you continue to create content and have powerful conversations, you polish clear communication and active listening skills that will transcend podcasting and serve you in all aspects of your life, both professionally and personally
  • Podcasting provides an extensive list of benefits to help your brand-building efforts, including but not limited to audio and video content, transcribed audio that can be used for social media and blogs, and, most importantly, relationships with like-minded professionals that can lead to endless possibilities

What You’ll Discover In Episode 152 of Evolution of Brand

  • Tori shares why she left the corporate world and how her brand has evolved
  • The biggest challenge Tori faced making the transition from the corporate world to entrepreneurship
  • The beauty of origin stories for driven entrepreneurs taking the leap of faith
  • Why you need to stay committed to your goals and continue to put in the work to get better
  • How podcasting helps you polish skills that will serve you in all areas of your life
  • What Tori did to build her personal brand as she entered the entrepreneurial space
  • Understanding why it’s important to realize you’re communicating with other humans, regardless of the mode of technology you use to connect
  • How being the face of your business will establish your personal brand and help people associate with you
  • How Tori has built her brand with podcasting and tips so you can do the same
  • Elements of podcasting that help brand-building initiatives
  • An inside look at Tori’s Podcast Accelerator Mastermind
  • The first step you need to take to leverage podcasting for your brand

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