The Ins & Outs of Impactful Personal Branding with Karin Freeland

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Episode 151 Quick Summary

In Episode 151 of Evolution of Brand, Jason Cercone shares the mic with Karin Freeland, Life Reinvention Coach and the author of the award-winning The Ins & Outs of My Vagina: A Penetrating Memoir, for an up-close look at how Karin has built her personal brand. Throughout this conversation, you’ll discover why Karin decided she needed to walk a new path and reinvent her life, why you need to run towards your passion and away from your comfort zone, the undeniable need to be authentic in everything you do, and Karin’s 3-step process for taking your personal brand to the next level.

The Goods From Karin Freeland

Top 3 Takeaways From This Value-Packed Conversation

  • Authentic stories are at the root of your success because they define who you are, where you’ve been, and what you can become. When people hear your story and resonate with your experiences, they’ll gravitate to you, thus opening up new opportunities for growth and success
  • If you never set your intentions at the beginning of your career, you’ll end up aimlessly going wherever life takes you. Habits set in and you fall into a comfort zone, keeping yourself from tapping into and unleashing your full potential
  • Building your personal brand is important whether you work for yourself or for a corporation. Your knowledge and skill set will serve as a valuable asset regardless of where your income originates. In addition, your personal brand will help you make pivots and shifts as your career path unfolds

What You’ll Discover In Episode 151 of Evolution of Brand

  • Karin shares the creative process behind her book The Ins & Outs of My Vagina: A Penetrating Memoir
  • Why being inauthentic will cost you opportunities in your professional AND personal life
  • Why authentic stories are so relatable to the right people
  • Karin explains how she reinvented her life and went from workaholic to balanced entrepreneur and coach
  • The magic that can happen when you accentuate the positives and establish the proper mindset
  • Why so many people run from happiness and run towards what keeps them locked in a comfort zone
  • The main reason it’s so important to be authentic versus grabbing tightly to trends
  • Why you need to understand your authenticity to build an impactful personal brand
  • Karin shares her 3-step process for building an authentic personal brand
  • Why you can’t give up “five minutes before the miracle”
  • The first thing you need to do to build your personal brand and put your authentic story out there

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