The Easiest Way to Build Your Personal Brand On LinkedIn

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Episode 162 Quick Summary

In Episode 162 of Evolution of Brand, Jason Cercone shares the mic with author and personal branding extraordinaire Chellie Phillips. Throughout this conversation, you’ll discover the importance of personal branding whether you’re working for yourself or someone else, strategies you can implement to take your personal brand to the next level today, and how to bulk up your presence on LinkedIn and leverage valuable pieces of your profile to your advantage.

The Goods From Chellie Phillips

Top 3 Takeaways From This Value-Packed Conversation

  • The content can serve as a strong foundation for your personal brand and have an impact whether you’re working for yourself or someone else. Showcasing passion and advanced knowledge of your expertise will attract people to you, thus giving you opportunities to grow no matter what your working structure looks like
  • People are not going to pay you what you’re worth. They’re only going to pay you what they think you’re worth. And based on the content you’re sharing, you have the ability to control what people think of you. YOU are your greatest asset
  • Injecting some of your personal story into your LinkedIn profiles will help you stand out and allow those who discover your profile resonate with you on a human level. Clearly, LinkedIn is a professional network…but if you try to make your profile too “squeaky clean,” it can lack authenticity and not attract people to your personal brand the way you hope

What You’ll Discover In Episode 162 of Evolution of Brand

  • Chellie shares how her professional brand has evolved over the years
  • How content positions you as a thought leader and grows your personal brand
  • Why personal branding leads to repeat business
  • Chellie breaks down her definition of a personal brand
  • Why everything does not need to make it on to the Internet
  • Some ninja strategies for building your personal brand
  • Why imperfection is attractive…especially when it’s authentic
  • What is the high-value real estate on your LinkedIn profile?
  • Why you need to inject some of your authentic personality into your LinkedIn profile



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