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How to Build Your Brand Without Hiring a Single Employee with Matthew Meehan & Luigi Rosabianca | Evolution of Brand EP126

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Episode 126 Quick Summary

In Episode 126 of Evolution of Brand, Jason Cercone shares the mic with Matthew Meehan and Luigi Rosabianca, the founders of Shield Advisory Group and co-hosts of The Liquid Lunch Project. Throughout this discussion, you’ll discover how you can grow your team AND your brand without hiring a single employee, whether education trumps experience…or vice versa, and how Matt and Luigi have used The Liquid Lunch Project to position their brand as THE go-to resource for small businesses looking for capital and guidance as they scale their operations.

The Goods From Matthew Meehan & Luigi Rosabianca

Top 3 Takeaways From This Value-Packed Conversation

  • You may think a large infusion of cash will fix your business. But more than likely, there are issues with your operations that need fixed to ensure the real problems are being put to bed, thus leading to increased scalability and profitability
  • You can build a team and grow a brand without actually hiring anyone to work directly for you. Establishing partnerships with freelancers and independent contracts is the way business is trending and it can save you a ton in regards to overhead, HR, benefits, and people calling off sick
  • Experience will always trump education because what you’re going to learn will constantly change. But this means you need to be a lifelong learner and means education will always be relevant

What You’ll Discover In Episode 126 of Evolution of Brand

  • Some background on Matt and Luigi, how a former NBA star brought them together, and how their brand has evolved over the years
  • What Matt and Luigi do to help small businesses scale effectively thru Shield Advisory Group
  • Why you need partners to grow your business
  • How to build and scale without hiring any actual employees for your team and why this is the way business is trending
  • The reason so many of the world’s largest brands have grown without hiring employees
  • How America has transitioned into a service-based economy 
  • Why Gen Z doesn’t trust Corporate America
  • The contributions technology has made to the evolution of today’s workforce
  • Core principles for all small businesses and brands across the board
  • Experience vs. Education…which one is more important and why? The answer isn’t what you’re thinking…
  • The three terrible addictions plaguing our planet
  • What inspired The Liquid Lunch Project and how it’s helped Matt and Luigi position themselves as resources in their industry
  • Tips for succeeding on the podcast medium

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