One of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are…you want more. And why is that? Mainly because we believe the bigger the audience, the better the chance for monetization. Landing a big sponsor or advertiser is linked to […]
As Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In that spirit, we decided to bring you a list of five more myths and misconceptions podcasters hear about in their plight to create the best possible show. In Episode 134, […]
Throughout Season 2 of Pod Theory, we’ve talked about various myths and misconceptions that plague podcasters in their attempts to bring the very best podcast content to life. At the same time, we’ve shared some tips, strategies, and advice for overcoming said myths and misconceptions and pointed you towards aspects […]
How much money do you need to spend on equipment to start your podcast? $50? $100? $1,000? The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you could do so for $0 with nothing but your smartphone. There’s no […]
Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting multiple times a day across various platforms was the best way to build your presence. Be present everywhere so people can […]
One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast. The truth is, while having a celebrity guest on your podcast can be a lot of fun and bring a ton […]
Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don’t provide an accurate depiction of what’s truly happening with your podcast. Still, we know this is something that many podcasters are […]
86,400 seconds. 1,440 minutes. 24 hours. These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen. Yet, despite all of us having the same amount of time to work with each […]
Building a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When you create a value-driving machine, it can bring you solid financial (and non-financial as well) returns if you do things properly. The problem is this: some podcasters think monetization is […]