The advantages of a quality podcast guesting campaign are abundant and, quite frankly, very hard to measure. A great interview allows you to impact a new audience, build your reputation and authority, grow your network, and enhance your know, like, and trust factor.
But what if you’re a podcaster? What advantages does being a guest on other podcasts deliver for you if you already produce your own show?
The answer: TONS.
In addition to the aforementioned advantages, you also open up opportunities to grow your audience AND generate new guests for your podcast.
I break this down in this video, a clip pulled from Episode 135 on Season 2 of Pod Theory. You can listen to the full episode below the video or wherever you listen to your favorite podcasts.