This Week On Pod Theory, we are looking at some great ways to repurpose your podcast content, building your podcast’s elevator pitch, establishing your podcast’s Unique Value Proposition, some tips for upping your solo podcasting game, and a look at the importance of search engine optimization (SEO) for podcasts with SEO Expert and Founder of Ducks In Rows Marketing, Megan Pritts. Click the play button on Episodes 26 thru 30 below or find Pod Theory wherever you get your favorite podcasts!
Episode 26: 6 Ways to Repurpose Your Podcast Content
Podcasts have many layers and multiple steps to make them come together. The beauty of all the legwork is this: once your podcast is complete, you have a living, breathing piece of content that can be utilized in multiple ways across the World Wide Web.
The best way to ensure your podcast grows over time is to make it accessible on as many platforms as possible. Naturally, your podcast host (and subsequent filtering to all podcast directories via your host) is prime real estate. But there are several other ways your content can attract listeners, such as videos, blog posts, and soundbites.
In Episode 26 of Pod Theory, I’m going to share six ways you can repurpose your podcast content and enhance your visibility across the ‘net. When it’s all said and done, your podcast will serve seven functions, thus increasing your show’s potential for growth AND giving you a great way to work smarter, not harder.
Episode 27: What is Your Podcast Elevator Pitch?
An elevator pitch is a brief description of a product, a company, or an idea that fully encompasses the point you want to convey with a succinct delivery. The concept is that whoever you’re delivering it to will be able to comprehend the summary of your message without you needing to elaborate.
An elevator pitch is a great tool to have at networking functions and when meeting new people. In these settings, it’s difficult to go into long-form detail about what you do or a product you may be selling because people are mingling with others.
In Episode 27 of Pod Theory, I’m going to share why your podcast needs an elevator pitch, too. This clear, concise, and easy-to-deliver message will be a great tool to have for spreading the word about your podcast in multiple ways.
Episode 28: What is the Unique Value Proposition of Your Podcast?
A value proposition is one of the most important elements in your brand message. It tells prospects why they should do business with you rather than your competitors and makes the benefits of your products or services crystal clear from the outset.
In other words, a unique value proposition is what makes you stand out against a myriad of competitors. It also lets customers know exactly what to expect from your brand when they choose to do business with you.
Much like your brand, your podcast should have a unique value proposition as well. This will relay the message to listeners exactly what your show is about, the value it offers, and why it stands out against the competition. Captured in a brief, succinct fashion, your value proposition will tell your listeners what they’ll accomplish when they listen to your show.
In Episode 28 of Pod Theory, I’m going to define what a unique value proposition for your podcast truly is, as well as help you construct yours citing examples and sharing an easy-to-follow 4-step process.
Episode 29: 5 Tips For Effective Solo Podcasting
On the surface, solo podcasting can seem a bit intimidating. Yes, it’s just you and your microphone building your episode, but there are a couple dynamics that come into play that can throw you off.
But today, we are going to unpack those dynamics, discuss how you can overcome them, and make your next solo podcast the best show you’ve ever done.
On Episode 29 of Pod Theory, I’m going to bring you five tips for effective solo podcasting, each designed to help you construct a solid show format, deliver your message in a clear, concise fashion, and overcome any hurdles that are tripping you up when it comes to making quality podcast content in a solo recording environment.
Episode 30: The Importance of SEO For Podcasts
There’s no denying how far podcasting has come. With over a million active episodes and counting and new listeners tuning in to podcasts each and every day, our medium has limitless potential. As does your show. That means you need to set your podcast up for success TODAY by effectively optimizing it for search engines so more potential listeners can find you.
On Episode 30 of Pod Theory, I am happy to bring you the show’s first full-length interview. Today, I’m joined by Megan Pritts, Founder of Ducks In Rows Marketing, to talk about the importance of Search Engine Optimization, or SEO, for podcasts. Megan has collected over 10 years of marketing experience and launched her own company in 2019.
Also in 2019, Google emphasized the relevance and importance of podcasts by making them accessible through search. This means if someone searches for podcasts in your niche via Google, your show has the potential to rank in that query, thus boosting your show’s visibility and opening up new avenues for people to find you. In order for this to happen, it’s critical you adhere to time-tested SEO practices that Megan will be sharing with us today.
Episode 30 is loaded with knowledge bombs regarding keyword research, keyword placement, getting to know your audience, show note content and length, how to utilize supporting content, best practices to improve your overall search engine visibility, and more.
Here is the link to Ubersuggest, the keyword research tool Megan referenced on the show: Access Ubersuggest Here
To learn more about Megan, check out ducksinrows.com