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The Goods From Terry Isner
- Connect with Terry on his company website | jaffepr.com
Top 3 Takeaways From This Value-Packed Conversation
- The PR world has undergone tremendous evolution over the past few years. Our capability to connect with people in all corners of the globe and project our message on such a massive scale via so many worldwide outlets is the NEW PR!
- In today’s world, you are not being sold through marketing. You’re being sold (or, in more realistic terms, you’re selling yourself) through the emotional connection you make with a brand
- In order to be relevant in today’s professional landscape, you need to learn to adapt to change and understand change will always be a constant, no matter what your industry or niche
Show Notes
2:00 – A time Terry listened to himself instead of what others told him was right and it led to a major accomplishment
4:16 – Terry takes us on a journey down his professional path – where did things get started, how have he and his brand evolved over the years, and what role did he play in reviving his firm’s reputation?
9:12 – What are some of the advantages a PR campaign can bring a brand looking to increase their awareness?
12:29 – Why it’s critical to focus on value, not vanity
15:03 – Never take for granted how easily you can reach people across the globe today. There was a time not too long ago when this couldn’t happen without million dollar budgets and broadcasting capabilities
– All of these capabilities is NEW PR!
19:47 – Does Terry put one platform ahead of another in regards to how a brand projects their message to the world?
27:26 – What insights does Terry have about being adaptable to changes within your brand and what happens when leaders overlook this critical element in their practices?
31:30 – Why does a brand’s culture need to be part of an entire organization and not just exist on a singular level?
– Culture is behavior. Ergo, if you create a culture, you’re directing and managing behavior. In order to do that effectively, you need to define what that behavior is
– Core values are actions. If you don’t know them when you’re part of an organization, there’s a major gap in communication
– To learn more about your brand’s culture, don’t ask those higher up in the organization…ask the people in the trenches living and breathing the brand every day
35:32 – What does it mean to be your “whole self” in a professional environment and what happens when that kind of freedom gets limited?
38:59 – If you’re part of a culture where you want to see positive change take place, what can you do to be that agent of change that’s needed to make strides forward?
