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Back Home
  • Search
  • Meet Jason
  • Work With Me
    • Podcast Guesting Simplified
    • Guesting Simplified For PR Agencies
    • Podcast Creation Simplified
    • Breakthrough Strategy Sessions
  • Evolution of Brand
    • EoB Archives
  • Resources
    • Frequently Asked Questions
    • Authority Enhancement Guide
    • Brand Authority Guide
    • Podcast Guesting Masterclass
    • PodMatch Guest Mastery Book
    • 10 Tips Guesting Guide
    • Free Podcast Workshop
    • Pod Theory Podcast
    • Image Gallery
    • 5-Star Podcast Guest Presentation Guide
    • Voice Over Demos
    • Podcast Primer
  • Appearances
  • Contact

This Week On Pod Theory, we explore whether you should be concerned with the length of your podcast episodes, if podcasting has become more efficient than email, seven items that all brand podcasts need to succeed, when it make sense to outsource your podcasting initiatives, and some fun ways to […]

This Week On Pod Theory | Episodes 31-35

This Week On Pod Theory, we are looking at some great ways to repurpose your podcast content, building your podcast’s elevator pitch, establishing your podcast’s Unique Value Proposition, some tips for upping your solo podcasting game, and a look at the importance of search engine optimization (SEO) for podcasts with […]

This Week On Pod Theory | Episodes 26-30

This Week On Pod Theory, we’re talking ways you can avoid falling behind in the production of your podcast, how you can create kick-ass show notes for your podcast, why more brands aren’t starting a podcast (yet), the best places to record a podcast and environments to avoid, and how […]

This Week On Pod Theory | Episodes 21-25

This Week On Pod Theory, we’ve got some insight on who should host your podcast (if it’s not going to be you), a look at the importance of podcast reviews, how you can determine if a podcast is the right strategy for your brand content, what you should do when […]

This Week On Pod Theory | Episodes 16-20

This Week On Pod Theory, we look at some podcasting hardware and software recommendations, how many episodes you should record before taking your show live, why developing a solid launch strategy is a key component to your podcasting success, why Buzzsprout is a great choice for hosting your podcast, and […]

This Week On Pod Theory | Episodes 11-15

This Week On Pod Theory, we evaluate whether podcasting has replaced blogging, why you absolutely need to choose a topic you love to build your podcast around, the cardinal rule of podcasting, some tips to remember in the early stages of your podcast when you have no listeners, and the […]

This Week On Pod Theory | Episodes 6-10

It’s the world premiere of Pod Theory! To kick off the show, the first five episodes take a look at whether you should even start a podcast, ways you can build your hosting skill set, some reasons podcasting has become such a popular medium, stats that exemplify podcasting’s longevity, and […]

This Week On Pod Theory | Episodes 1-5

The social media world can be a tricky place sometimes. With so much content being shared by hundreds of people every minute, the powers that be who control platforms like Facebook, Twitter, Instagram, and others (or, more technically, the algorithms they build) must prioritize what you see in the limited […]

How to Engage Your Social Media Audience When They’re Being …

It’s no secret the Internet plays an enormous role in today’s communications. Without sites like Google, Facebook, Twitter, YouTube, Instagram, and countless others, it’s hard to imagine where we’d be as a society. Many argue we’d be in a better place due to the addictive nature and questionable content that […]

Rights & Wrongs For Using Social Media to Establish Authority

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