Game-Changing Ways to Get Discovered You Might Be Overlooking with Vinnie Potestivo | Evolution of Brand EP117

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Episode 117 Quick Summary

In Episode 117 of Evolution of Brand, Jason Cercone shares the mic with media brand advisor, personal brand strategist, and content coach Vinnie Potestivo. In this conversation, you’ll discover some of the celebrities and projects Vinnie had the opportunity to work on in his days at MTV and Bravo, some of the big similarities between celebrity brands and personal brands, why Vinnie believes the podcast medium offers so many powerful ways for brands to engage with their audience, and untapped resources you can use starting today to take YOUR brand to the next level.

The Goods From Vinnie Potestivo

Top 3 Takeaways From This Value-Packed Conversation

  • The two main ingredients of discoverability are exposure and action. Exposure without action is entertainment
  • Awards can give your brand a significant boost. It’s important you blast all available platforms that you’re an award winner to use it to its full potential and boost your exposure to the max
  • If you are creating content in any capacity, embrace that label! There are a lot of opportunities for creators in today’s Creator Economy and making your mark can lead to new paths you never considered

What You’ll Discover In Episode 117 of Evolution of Brand

  • Vinnie shares his background and how his brand has evolved over the years
  • The evolution of MTV and television as a whole while Vinnie was working at MTV in the late 90s – early 2000s
  • The benefits of awards and how to use your award to increase your exposure
  • Similarities between celebrity brands and personal brands
  • Why you can’t get too hung up on chasing celebrity status at the expense of resonating with your audience
  • REAL LIFE: You have to submit, and sometimes pay, to be considered for awards in most cases
  • Why Vinnie recommends podcasting as the strongest means of building your brand
  • Untapped resources for sharing your content, building your podcast, enhancing your brand, and gaining more exposure
  • The value of the podcast community and why it’s so cohesive
  • The lowdown on Vinnie’s Verified Podcast Exchange
  • 5 quick steps that will have a significant impact on your brand

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