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The Goods From Jason Sherman
- Pick up Jason’s Startup Essentials Guidelines
- Check out Jason’s website to connect to his book, podcast, and social media
Top 3 Takeaways From This Value-Packed Conversation
- You will cost yourself a lot of time and add a high amount of frustration to your world if you don’t take time to vet your ideas and ensure there is a viable market for what you want to bring to life
- No matter what your idea, product, service, app, book, or course may be…it will never take off unless you’re willing to put in the work. Paying for a “solution” that supposedly allows you to skip important steps in the process will set you up for long-term failure
- Developing a Minimum Viable Product will give you a foundation on which to build your ideas and scale appropriately
3:58 – Take a walk down Jason’s entrepreneurial path and discover how his brand has evolved and what he learned along the way
8:00 – In today’s world, we have so many tools at our disposal that can help us learn
– Knowledge is at our fingertips and accessible just by asking (“Hey, Google” or “Alexa…”)
– It’s also much easier to create something today versus just 15 years ago
– The steps to get a product launched were much more intensive. Today, you can pre-sell a product on Kickstarter before it’s even created!
10:35 – How does Jason use his years of experience to help others, as well as himself, grow and evolve?
– You learn a ton from your mistakes. This will tell you what to do, and what NOT to do, next time
– Putting his knowledge into his book (Strap On Your Boots) allowed him to put his knowledge in anyone’s hands who was asking for it!
– Jason also created a course to help entrepreneurs and professionals and the Strap On Your Boots book became a podcast
– Jason believes many “guru” books are all about money, luck, and timing. His book contains more actionable strategies IF YOU’RE WILLING TO DO THE WORK
18:13 – Create courses and training programs that provide value, but aren’t so overloaded with info that a person can’t finish
– Approximately 6% of courses that get purchased online actually get finished. Uuuugh.
– Create something that’s valuable, actionable, and takes into consideration a person’s scheduled OUTSIDE of completing your course
– A good program not only draws your attention, but gives you something actionable and something you can realistically do
20:21 – Where are entrepreneurs and business owners missing the mark when it comes to scaling their business?
– Fear of failure
– Not wanting to put in the work
– Throwing money at something that will let you skip necessary steps
– Inability to grab attention and enhance appeal
– Not vetting ideas and discovering if a product/service/course actually has a substantial market
24:05 – Alpha (pre-beta) and Beta launches – why these phases are critical to your idea’s development
– Get your product, service, app, etc. in front of a small amount of people. Let them break it! Then fix it. Let them break it again!
– Fix the bugs and bring a better product to life
– Before marketing, get everything in front of another small amount of people and let them test things out
29:05 – A major problem Jason has solved in the evolution of his brand that added value to his community
32:48 – How do you properly build a Minimum Viable Product (MVP)?
– Your MVP is the foundation on which you build any idea
– What is the most minimum amount of work you can do to show someone your idea?
– Create mockups to share with others
– Your MVP is “noodles on a plate with no sauce, no meat, no veggies.” Once you have your noodles, you can find out what others want on top of their noodles!
– Start on a smaller scale and build up. Don’t invest a ton of time building something that may not be viable
38:43 – How do you present your idea to capital investors to get them into business with you?
– Story must be compelling, engaging, and geared towards the investors in the room. A blanket presentation may not resonate from one investment group to the next
– Don’t be afraid to make your presentation human, real, humorous, provocative, or any emotion that will invoke a response that leads to action
– Tell a great story and keep people focused on you. Make it visual versus words so the attention remains on you as you present instead of just reading info from slides