Tips, Strategies, & Insights From a True Podcast Pioneer with Todd Cochrane | Evolution of Brand EP094

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Episode 094 Sponsor

Episode 094 of Evolution of Brand is sponsored by Guest Accelerator! This comprehensive podcast guest training program was built to guide you to maximum ROI in the podcast space. Ready to take your personal brand to the next level? Click here to get started today

The Goods From Todd Cochrane

Top 3 Takeaways From This Value-Packed Conversation

  • Content creators have always had to work hard in the podcasting space. Fortunately, thanks to the hard work of early pioneers like Todd, technology has evolved to the point that it’s relatively easy to get content spread across multiple networks that can potentially reach a global audience
  • With podcasting continuing to surge and welcome more listeners into the fold, now is a great time for brands to leverage advertising on podcasts. That said, it’s important to do it right. Do not just run one ad and expect results. Commit to campaigns more long-term to allow audiences to be more exposed to your offers
  • Realistic Podcast Growth Strategies: 1) Sustain Superior Content, 2) Publish Consistently, 3) Have Your Own Website. Also, be committed to your podcast to a significant period of time (1-2 years minimum) to truly establish trust and authority, as well as build confidence in your voice and skill set

What You’ll Learn In Episode 094 of Evolution of Brand

  • How Todd first discovered podcasting and became one of the first 30 podcasters in the world
  • What it was like to create podcast content when the medium in its infancy and how podcasting has evolved over the last almost two decades
  • How podcasting allows you to connect in a one-on-one environment via the host/guest dynamic, but also connect with listeners and audiences across the globe
  • Tips for maximizing advertising opportunities on your podcasts
  • What you need to be aware of when it comes to advertising on podcasts
  • Practices podcasters need to understand as they work advertisements into their content
  • An inside look at why Blubrry Podcasting stands out as a quality podcast host
  • The best way to evaluate podcast metrics to help with growth and content creation
  • Realistic podcast growth strategies (and not getting hung up on download metrics)
  • Why podcasts have become such a viable medium for brands to establish authority, build awareness, and accelerate growth
  • Does it make more sense for brands to start their own podcast, be a guest on established podcasts, or do both?

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