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How to Take Full Ownership of Your Path to Success with Steve Trevino | Evolution of Brand EP003

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The Goods From Steve Trevino

Connect with Steve, his podcast, and his comedy specials at stevetrevino.com

Find Steve on Instagram, Facebook, Twitter, and YouTube

Follow Steve’s wife Renae on Instagram

Top 3 Takeaways From This Value-Packed Conversation

  • If you let struggles, stereotypes, and negativity overtake your efforts, you’re doomed
  • Do not go against your authentic beliefs. It will be harder to carry on with your mission if you aren’t true to yourself in everything you do
  • No one is going to do it for you. You have to take ownership of your mission and be prepared to outwork everyone else to see your vision become reality

Show Notes

1:28 – A moment in Steve’s life where he listened to himself instead of what others told him was right and it led to a major accomplishment

3:20 – Steve Trevino’s evolution and growth in the comedy business
     – A big part of success in comedy is being able to evolve, grow, and change
     – Instead of waiting for the big opportunities to knock on your door, you have to take ownership and make your own opportunities

6:44 – Overcoming stereotypes and close-minded thinking and beliefs
     – Being pigeonholed to Mexican-themed comedy nights, but not being able to land roles because he’s not “Mexican enough.”
     – Having to overcome these types of attitudes led to Steve doing things his way and it’s made all the difference in his career
     – The one conversation that Steve had with his wife that kept him true and authentic to himself and his approach

13:00 – The continuation of frustrating stereotypes, struggles, and typecasting in Hollywood today

16:37 – A big triumph in Steve’s comedy career that unfolded because of the COVID-19 pandemic

19:44 – How to zero in on who your audience is and what they really want
     – Shifting content to what your audience is responding to; fuel that fire and give them more!

22:51 – Developing the drive, determination, and work ethic it takes to truly evolve within your brand and within yourself
     – The most valuable gift you can receive from your parents is work ethic
     – Take a blue-collar approach to whatever you want to do – OUTWORK EVERYBODY!
     – “If someone can put in 8-12 hours a day laying carpet, I can put in 8-12 hours a day trying to be a better comedian.”
     –
Don’t underestimate growing your audience one person, one fan at a time. Don’t look passed the people in front of you because they can make all the difference in your overall growth

     – Too many people expect results and success overnight. This is not realistic, no matter what space you exist in. You have to be a good follower before you can be a good leader.
     – You have to love what you do in order to find the success you desire
     – Big opportunities come from having the determination to do things yourself and not depend on others to hand you results
     – People get behind hard workers and those they can relate to the most

30:50 – How to treat a piece of viral content
     – Viral content cannot be manufactured
     – Virality comes from an organic response that truly resonates with an audience

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