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Cercone Consulting

I specialize in enhancing brands through podcast communications, consulting, marketing, and production. If you're looking to leverage podcasting for growth and results, we need to talk.

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GuestSpeakr

Appearing as a featured guest on podcasts is one of the most powerful ways to advertise your brand, amplify your message, establish trust, and position yourself as a thought leader.

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Pod Theory

Pod Theory is a daily podcast that delivers tips, strategy, and commentary focused on the art and business of podcasting. Subscribe today for your daily dose of podcast wisdom.

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On the surface, solo podcasting can seem a bit intimidating. Yes, it’s just you and your microphone building your episode, but there are a couple dynamics that come into play that can throw you off. For one, there’s the thought that you’re talking to yourself. This is absolutely not the […]

5 Tips For Effective Solo Podcasting

This Week On Pod Theory, I’ll be sharing some strategies on how to deal with the podcast haters and critics, some ways to keep your podcast engaging as you continue to bring new content to life, some predictions and commentary on what podcasting will look like a year from now, […]

This Week On Pod Theory | Episode 91-95

Before we get started, if you haven’t already checked out my feature on the undeniable connection between social media and your podcast, click here to do so. It will provide some context on today’s topic. Without question, there is still a lot of value in social media. But, to some […]

Why Building Your Audience Outside of Social Media is Critical…Now …

Social media is a pretty big part of our lives. In numerous ways, it’s changed the landscape of civilization. That, combined with the evolution of the smartphone, has completely changed the way we function on a day to day basis. According to zdnet.com, the average American spends 5.4 hours per […]

The Undeniable Connection Between Social Media and Your Podcast

This Week On Pod Theory, I’m sharing ways you can generate leads from your podcast, some habits that will make you a better podcaster if you work them into your day-to-day routine, the importance of hydration as a podcaster, some commentary on Super Bowl ads vs. podcast ads, and a […]

This Week On Pod Theory | Episodes 86-90

A value proposition is one of the most important elements in your brand message. According to wordstream.com, a value proposition tells prospects why they should do business with you rather than your competitors and makes the benefits of your products or services crystal clear from the onset. In other words, […]

What is the Unique Value Proposition of Your Podcast?

This Week On Pod Theory, I’m sharing tips on how you can stay focused on podcast preparation (and much more), how to interview a celebrity or VIP in your niche, some of the top characteristics and qualities that all podcasters possess, ways that you can stand out and get noticed […]

This Week On Pod Theory | Episodes 81-85

One of the great things about podcasts is that it reaches people in multiple ways. But did you know that your one podcast episode can serve up to SEVEN different purposes?! That’s right, you can repurpose the content that built your latest podcast and use it across multiple channels on […]

6 Ways to Repurpose Your Podcast Content

This Week On Pod Theory, we are going to discuss how to bounce back if your podcast has podfaded, why spamming the podcast community will get you nowhere and what you should do instead, some ways to collect reviews for your podcast and add to your credibility, the best way […]

This Week On Pod Theory | Episodes 76-80

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