Is a Podcast the Right Content Strategy? YES! In pretty much every case, a podcast will fit your brand as a content strategy. The key is brainstorming and determining how. Now, I won’t say that as a blanket statement. Brands whose sole purpose it is to teach online and physically […]
This week on Pod Theory, we take a look at how the coronavirus pandemic has impacted podcasting, the connections between social media and podcasting, why building an audience outside of social media is critical to your podcast’s long-term success, why quality, consistent content trumps viral content, and why you can […]
So, 2020, amirite? It’s been a year for the books, that’s for sure. As we continue to battle through the ongoing pandemic, we hope that as each day passes, we get a little closer to some kind of resolution and some type of finality. But as you read this as […]
?? Last week, I was part of an ensemble of Pittsburgh marketing professionals and entrepreneurs as part of the 2020 Marketing Pittsburgh Virtual Generator Conference. Many great topics were covered throughout the 3-day event, in its second year (first time fully virtual). I covered the power of podcasting for brands […]
Episodes 41 thru 45 are alive and well on the Pod Theory airwaves and you’re invited to get caught up on all five! This week, I covered ways you can work advertisements into your podcast episodes so your listeners hear them, three brands that I heard of for the first […]
3…2…1…LAUNCH! In a previous article, I talked about the importance of batching and building up a considerable amount of content for the launch of your podcast. To review, batching means to prepare a certain amount of content in advance so you give yourself a cushion on your publications and aren’t […]
Size (of your content batch) Matters When rolling out your podcast, it’s important to be prepared with a sizeable batch of content. Why? Let’s discuss. You don’t want to record a show, edit it, make it the highest quality and best show you can, release it…and then be scrambling to […]
This was a big week on Pod Theory! Topics covered included why you want to avoid using copyrighted music in your podcast AT ALL COSTS and where you can find legal music to enhance your show, the difference between evergreen and current content and which strategy is best for your […]
When you initially launch your podcast, you most likely have a lot of ideas for content. Your best move is to sit down and list out every possible idea for an episode you have. Don’t worry about attaching a guest to each idea – this is something you can do […]